Increasingly more, social networking on LinkedIn is appearing like an attractive social media tool for online businesses. Whether you are trying to expand your reach, find new content, discover new opportunities or recruit new customers, this virtual gathering place is for several, the first and last stop.
You’ll do well to truly explore the depth of resources on LinkedIn so you can more effortlessly develop as well as handle an effective online network. However, features are continuously changing and your actions must adapt as well. Even some initial good-idea-fairies can quickly end up being irritating to other users.
And if you are not on LinkedIn yet, you may find this article about Easy Ways to Get You on LinkedIn and Grow Your Business helpful.
Below is a list of 10 do’s and don’ts for social networking on LinkedIn to keep you up-to-date and also respected within the LinkedIn mob.
Overlook them and you’ll quickly be blocked and put into exile. Follow them attentively and you can harvest wonderful connections and drive yourself down the pathway to online network marketing success.
First, the 10 Do’s of Social Networking on LinkedIn
Do treat your profile as your professional flyer. Ensure you use a professional looking profile image and fill out a complete and up-to-date profile page. This will be your first impression for the many who will be doing additional research on you.
Do spend time on your summary. Do you ever read an email, magazine, or blog post when the headline is horrible? Of course not. Your summary has the same impact on your LinkedIn profile. Be very succinct and detailed when writing your summary. Get people excited about reading your profile and further wanting to connect with you. Express your personal brand. Express what you are passionate about. It may even be helpful to have a close connection review your summary.
Do select your groups wisely. Pick the ones most relevant to your interests and niche. And feel free to abandon any that don’t produce value.
Do be active in your groups. Post considerate replies to the most thought-provoking conversations.
Do get purposeful recommendations and endorsements that speak to your actual skills.
Do link important videos that help people understand the value you provide to the marketplace.
Do make use of the project section in your profile for references, and also remember to include project or publication URLs.
Do show possible connections that you are thoughtful as well as well-intentioned by creating a personal message that starts a relationship. People will appreciate more that you actually cared enough not to use the standard “Join my network on LinkedIn” message.
Do put forth effort to nurture meaningful connections. Put in time to discover common ground based upon your profiles and take into consideration how you can bring mutual value.
Do write meaningful recommendations for people. Stop thinking you are contributing in a meaningful way by simply endorsing others. Few LinkedIn users find much value or even take note of the annoying endorsements. A good friend of mine once created a joke skill on his profile just to see what would happen. Within a week, more than 30 people endorsed his fly fishing skills.
Lastly, the 10 Don’ts of Social Networking on LinkedIn
Don’t connect just to connect. Before you request a connection, learn about that PERSON first (yes, these are real people). And be ready to describe why they should actually connect with you.
Don’t hawk connections that you don’t actually have. Merely because you are connected with somebody, doesn’t automatically suggest that person is willing to attest to your trustworthiness and credibility. The truth will always come out in the end.
Don’t be self-indulgent. If you begin a discussion or post a link, make sure it is actually providing value. Noticeable self-promotion impresses no one as well as unprofessional.
Don’t simply let your profile sit after you create it. Use it. Even if you only post a status update once a week, keep it active. There is real power in consistency.
Don’t use old or broken links, or worse yet, links to personal websites that diminish your brand.
Don’t copy and paste links for profiles from your browser. Those weblinks are long and rather ugly. Every LinkedIn profile has a simple public link (found directly under your profile picture) that looks something like this: https://www.linkedin.com/in/shaunkeizur
Don’t spam. It should be obvious by now if you have been network marketing on social media for more than a day, but yet, I am still astonished at how many people I have to block. Show respect and make use of the Update feature to send out your message.
Don’t forget to do a spelling and grammar check. Do you use spelling and grammar check when writing a blog post? The same idea applies to your LinkedIn profile. Always keep in mind, your profile is technically your resume, and we’ve all been taught that our resumes have to laser perfect. Spell check everything!
Don’t hog the discussions in groups or make it your own soapbox. You should at all times think about others as well as bring value with every discussion.
Don’t think of LinkedIn as a chore that you have to have just to have. This is the one of the most effective networking tools offered today, and it’s absolutely cost-free (unless you decide to upgrade to premium – $79.99 a month after first 30 days). Devote real time and initiative to make the most of your connections, and you’ll develop beneficial and lasting connections.
Hopefully these simple 10 do’s and don’ts for social networking on LinkedIn helped you? Appreciate that LinkedIn is a social network for professionals to connect with other professionals. It’s not the place to pitch your business opportunity to random connections.
To Your Success,
Shaun & Kimberly Keizur
If you’d like for us to answer any of your network marketing questions please connect with us.