Every social media campaign, contest, promotion, or giveaway is different. And as with every little thing else in social media, success depends on many different factors – and even further, these specific aspects vary from business to business.
Although this sounds like a complete migraine, there are some simple things you can do to make sure your business gets the most from its social media campaign.
In today’s modern times, subconsciously, our buying decisions are shaped by social media.
82% of marketers believe that their social media efforts are now a core staple to their business.
From the brands you like and follow on Facebook to the new products you liked on Instagram, a consumer’s action is greatly influenced by a brand’s social media campaign.
And as an online network marketer, it is vital to identify the right kind of social media campaign that will get the attention of your target audience.
But let’s be real here, it is easier said than done.
So what are some strategies that you can use in your social media campaign?
10 Tips for a Successful Social Media Campaign
Have a Clear Plan & Goals You Want To Achieve
First thing that you need to remember is to have a clear plan and set of goals on what exactly you want or are intending to achieve in your social media campaign.
At the core of every successful social media campaign is a rock-solid plan and editorial calendar.
Understanding and knowing exactly what tasks and key dates are coming up keeps your momentum for succeeding forward and provides you the freedom to spend time on engaging with those partaking in your campaign, or possibly taking advantage of unplanned opportunities to push your campaign forward.
Put together (or plan) content, content messaging, related hashtags you’ll be using, what networks your target audience is active in, etc.
Likewise, specifying clear goals before starting your social media campaign can help you monitor your progress and recognize points at which you may need to increase your efforts.
Concentrating on having clear goals will provide you direction on where to focus your energy.
Is your social media campaign going to be used to boost the traffic to your website? Or is it about boosting sales?
If you plan on increasing sales, you may as well include some promotional coupons.
On the other hand, if you want to boost traffic for the website, you might as well share more links coming from your website’s blog.
Know the Rules
This point relates to both knowing the ins and outs of your very own social media campaign on top of educating yourself on the rules and terms of services of the social media network(s) you are going to be making use of.
Getting acquainted to the networks’ rules, policies, and best practices will not only safeguard your account from getting shut down, but also getting the most impact from each post.
Keep yourself out of trouble or worse yet, from getting your social media account shut down altogether.
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Create a Hashtag # Campaign
Hashtags can every so often be irritating, yet it can likewise be a method to capitalize on the number of people who can track your social media campaign.
If you don’t believe the power of hashtags, take some time to check out Instagram.
Here, you’ll see numerous hashtags that are designed to get the most engagement from users.
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Capitalize in Visual Content
Visual content is equally as important as your written content.
Actually, colorful visuals can boost the willingness of people to read content by as much as 80%.
High quality graphics and videos are very useful when using this strategy.
One of the things that contribute to the value of visual content is the use of filters.
Develop the Right Voice
Social media is a tool that is intended to talk and speak to your audience.
It is a personalized means of connecting and engaging with your target audience.
As a matter of fact, even big businesses are taking the time to use social media to become more approachable to their audience.
Yet in order to do this, you will need to have the right voice.
To define the right voice for your business, it is vital that you take a look back at your branding.
Through this look back, you’ll identify whether you have a funny, serious or a casual tone.
Don’t Hesitate to Make Use of Paid Reach
Numerous network marketers are now counting on paid reach. In 2013, there was a 50% jump in the number of Facebook pages that utilized paid ads.
And now that Facebook’s organic reach is somewhat dying, this isn’t really a bad idea after all.
You may have read some advice online on how to maximize your social media strategy without paying for it, but let’s be real with each other, everything comes with a price.
There’s always a high probability that you are not going to reach most of your fans trusting solely on organic reach.
So when exactly do you do this?
If you have some big news, might as well pay for it.
If you are launching some brand-new product or announcing a new service, these are times that you can opt for paid reach.
Post Non-Marketing Content
Why does it end up being a problem when you only use social media to promote products you sell day in and day out?
Simple, social media was never intended to be a marketing tool.
What you can and should rather do is become a part of the community so as to get the right response from your target audience.
Don’t be that guy or girl… It’s really annoying.
Facebook is by far one of the most prominent places to run campaigns. However, you may not know that back in August 2014, Facebook announced that it no longer allows like-gating.
Like-gating is where brands require customers to “like” a Facebook page in order to redeem coupons, read exclusive content, or enter contests and sweepstakes. It was a way of exchanging a ‘like’ for an incentive.
This change upset a lot of network marketers since like-gating had been a common tactic for a number of years and did help a bunch of businesses grow their fan count fast and consistently.
There is another alternative, though: Action-Gating.
Action-Gating is when you ask users to do something (like vote or share a piece information about themselves) in order to get something (like an extra entry into a contest or access to a promotion) from your brand.
It’s the give-to-get idea that we’re so fond of.
An example of action-gating that asks entrants to provide their email address and answer a question.
Whether you’re hosting a promo, giveaway or event, action-gating allows you to compile and track the specific return on your brand’s efforts.
It likewise makes promotions and offers accessible to everyone.
It’s a smart alternate to like-gating (since it’s not allowed anymore) and delivers a lot of value, and it can work wherever you’d like to run a campaign.
Have Clear Calls-to-Action (CTA)
On top of what we already talked about, it’s vital that your social media campaign has clear calls-to-action.
A call-to-action, rather simply, is an instruction of what you want people to do next.
It’s no use giving people a seemingly never-ending list of instructions (even if you are aiming to boost your fan/follower count across several channels) as that will simply put them off.
Web users do have shorter attention spans than goldfish, after all, so ensure that you make it easy and effortless for them to get involved with the campaign before they get side-tracked by something else.
Know How to Analyze and Measure the Numbers
Every social media campaign – successful or not should be measured and analyzed.
Every part of the social campaign from the creativity used to the emails or info collected – this is where your plan and clear goals become convenient.
Duplicate the parts that worked and don’t continue to repeat the parts that didn’t.
Not every social media campaign will be a run-away success – yet each will leave you with essential takeaways to improve upon – don’t get depressed… it’s a learning process.
Analyzing the numbers gives you an idea of what works and what doesn’t work for your target audience.
From the weeks where you got the most likes and engagement to the posts that are highly popular within your niche, it is key to know how to understand the data given to you by Facebook Insights for example.
In the end, it’s not always about what you do, but rather how you do it.
If your fans and followers are engaging with your social media campaign, that’s great, but make sure you give them a reason to be there that will help move the needle for your business as well.
Set goals (do you want to increase reach, generate leads, etc.?), use calls-to-action, and make sure your social media campaign is engineered to achieve those goals.
Use your social media campaigns as a tool to build interest in your business and ultimately generate new leads and future customers.
Thanks for reading our blog post! I hope you got some useful information out of this post on 10 Tips For A Successful Social Media Campaign.
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Do you have any other method that you like to implement in your social media campaign?
We would love to know! Write it down on the comments below!