Starting a blog is easy, but increasing your blog traffic can be a real nightmare if you are inexperienced. Nothing of great value can be achieved overnight and the same thing goes for your blog. Posting high quality content regularly isn’t the only thing you should do if you want to have a successful blog.
Your blog is your home on the internet.
While social media might be great for connecting with customers and sharing exciting news, your blog is often the one and only outlet you actually own online.
You get to set the tone, define your brand, and capture emails to add to your lists.
With that being said, blogging plays an important role in today’s Online Network Marketing industry.
According to studies, businesses that publish new blog posts 15+ times per month (3 – 4 posts per week) generate five times more blog traffic than businesses that don’t blog at all. On top of that, businesses that blog generate 67% more leads than those without blogs.
But one common issue that regularly comes up is the poor blog traffic that you get from your site.
So exactly how do you solve this particular issue? How do you increase your blog traffic without spending money with online marketing professionals or supposed SEO guru’s?
Here are some DIY tips that can potentially boost your blog traffic.
#1 – Know your target audience
Who is your target audience? Start asking who are the people that actually want to read your content. Here, you’ll be able to determine potential readers and plan your blog’s content strategy. Understand not only their needs, but also their interest and their personality. Knowing your audience can give you a huge insight on the type of voice you should use, to the type of information they want to see and are searching for.
#2 – Be a genuine member of the community where your audience is
Once you understand who your target audience is, it is time to go where they go. Participating in groups where your audience actually hangs out is a great way to be known in the niche. Here, you can promote your blog posts directly to them. You can also participate in the discussion and be known as a trustworthy member of the industry.
#3 – Create consistent content
Consistency is key to not only your blog’s success but your business itself. Google’s algorithm loves websites that routinely publish content on a consistent basis. You want to follow a schedule when it comes to publishing your content. Aside from improving your SEO, you are also developing a habit for your audience which is a good strategy in building your site’s reputation and has your viewers consistently coming back for more information.
#4 – Create viral content
Thanks to social media, it is easier to get more blog traffic to your content. Did you know back in 2013, sites that have ranked number one on Google’s search results had an average share traffic of 33%. That means that one third of their blog traffic came from social media shares.
So how do you make a content go viral? First, you need to pick the right topic. If it is some breaking news, it is important to be the first one to publish the content. Next, you also have to learn how to write better headlines which have the potential to increase social shares, which increases blog traffic, and inevitably increases your SEO value.
High quality headlines instantly catch 80% of readers’ attention. And the reality is that only 2 out of 10 will read the rest of the copy. Viral marketing experts trigger emotions in order to get people’s attention when it comes to writing a headline. Also, people love reading lists, and informative articles. These are things that you could use as potential headline.
#5 – Use the right keywords
SEO plays a major role to your blog traffic. Did you know that 8 out of 10 Google users are not even going to the second result page? Integrating the right keyword in your content makes a huge difference especially on your blog traffic. Rather than using highly competitive keywords, it is a good idea that you turn to long tail keywords.
Long tail keywords are now common thanks to mobile searches. Instead of typing “Steakhouse Colorado Springs”, people make use of Siri to ask “What are the nearest Steakhouses in Colorado Springs”. Aside from having less competition, there are more long tail keywords out there than short ones. In fact, 70% of all search terms are long tail keywords meaning people are actually writing or speaking the complete question to their problems.
#6 – Integrate video marketing
Content is not only limited in your blog. These days, visuals play a huge role in online content distribution. 93% of marketers are now using video marketing in their campaigns.
With high definition videos, bloggers can maximize their blog traffic by integrating an effective video marketing strategy. How? First, you need a YouTube or a Vimeo channel. Here, you can place your site on the description of your video. In fact, you can even get the link of the particular blog post to further explain things that have been discussed on the video.
Next, you can now embed the videos on your blog post. Not only does this keep the post interesting for readers, it also helps in your site’s SEO ranking.
#7 – Graphics
Aside from videos, you should also not forget about the graphics. How do graphics benefit content creators? Photos can be indexed by Google which can help promote your site on image searches.
When using photos, you can be creative on what photos you choose. You can create your own such as infographics or even edit the stock photos you have found online using websites like Canva or PicMonkey. Infographics may contain valuable information that can even go viral on social media.
#8 – Build your own network on social media
Despite the fact that Facebook page owners are struggling with organic reach, Facebook and Twitter are still relevant tools in bringing blog traffic to blogs. Creating your social network may not be an easy task, but it can be worth it. With proper planning and execution, you can increase your blog traffic for free.
From developing the right voice to sharing at the right time, these are some things that you need to do if you plan on building your social network on Facebook and/ or Twitter. Mixing your posts with inspirational quotes to relevant stories for the industry will give your social media page the traction it needs.
#9 – Invite guest bloggers
Getting the help of industry leaders to write for your blog can make a huge difference to your blog traffic. Some sites simply invite guest bloggers, in exchange for the use of their network. However, there are instances when you will have to pay the guest bloggers to write for your site, especially if they already have a decent number of followers.
#10 – Analytics
It is also important to learn a thing or two from the numbers that you get on a weekly or a monthly basis. For instance, from where did the visits originated? Here, you’ll find out if you have an effective social media campaign or if you have inbound links from reputable websites. Knowing your blog traffic and your sources will minimize your efforts in marketing the blog.
It almost goes without saying that if you are really wanting to track the numbers from your blog traffic, it’s imperative that you get Google Analytics. Don’t worry, it’s free to use and is absolutely the best tool for tracking blog traffic to your website.
#11 – Start commenting on other people’s blogs
Are comments welcomed by other bloggers? Comments add value to a particular post and actually increase your SEO value. As long as your comment is aimed towards having a discussion, it will certainly be approved by the blog owner.
So how exactly do you do this? First, you want to find a popular blog in your industry. From here, you can read the entire post and join the discussion through the comment section. Not only does it provide visibility to your blog, but it is also an effective link building practice which once again is good for your SEO.
#12 – Observe other successful blogs in your niche
You can learn a lot from successful blogs that already have consistently high blog traffic over the last years. Performing a quick link research for instance on these blogs could already give you an idea about their inbound links. Also, try to see the topics that they’ve covered and their approach in publishing content. Are they blogging everyday? What are they blogging about? What blog topics are getting the most social shares? Etc…
A blog can be used for multiple purposes. It can be a used as a form of passive income or a tool for personal branding on the part of an Online Network Marketer. Whatever is your intention for building a blog, it is imperative to get enough blog traffic to drive your business forward.
With the right approach, increasing your blog traffic is an achievable goal that anyone can do.
Thanks for reading our blog post! I hope you got some useful information out of this post on 12 DIY Tips to Boost Your Blog Traffic. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback.
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So which of these strategies have you used so far?
Do you have other tricks that you do to boost your blog traffic?
To Your Success,
Shaun & Kimberly Keizur