And if you are going to create blog posts, landing pages, sales letters, etc. for your blog, why not optimize it for SEO?
Current SEO writing is all about fashioning content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps pages you want to rank well for certain keywords.
For a fraction of extra work, you will have the capacity to rank higher in search and draw more visitors to the content you created for weeks, months, or even years to come.
When it comes to SEO writing today, your content needs to be engaging to your readers, useful, valuable, persuade people to make a buying decision, take action on something (i.e. sign up for your newsletter), as well as be written in a way that makes allows Google to find your website.
Below I’ll share with 15 SEO writing tips you need to know and probably use as a checklist to help you write content that will…
- Get more people to read your content
- Get people to share your content
- Get your readers to take action
- Get readers to possibly buy from you
- Help Google find you, giving you the best chance to rank higher in search.
15 SEO Writing Tips You Need to Know and Probably Use
When you start implementing the 15 tips below, you will most likely want to do ALL of them if you’ve never considered SEO writing at all to give you the best opportunity for people to find and read your content from beginning to end, plus rank higher in search.
Alright, let’s get started…
1. Know Your Target Audience
Knowing your target audience goes hand-in-hand with, identifying what your blogs niche topic is and creating content that suits that topic very closely.
When you know the WHO, it will be that much easier for you to write the optimal content for them, which will make it a lot easier for your content to get read, shared and possibly get your readers to take action from your call to action…
2. The Power Is In Your Headlines
With Social Media, people will see your headline first, and a lot of times that HEADLINE is exactly what gets people to click to read or not read your blog post.
The ideal headline is irresistible, unique, to the point, targeted closely to the articles content and is SEO optimized.
Before you even publish your next blog post, I highly suggest you visit CoSchedule Headline Analyzer and determine your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.
3. Learn How To Use Subheadings
Making use of subheadings makes it effortless for people to “skim” through your blog posts and helps describe what’s coming up next.
Much like headlines, your subheadings should be creative and get people to keep reading. Plus using H2 or H3 subheadings is a terrific way to include your keyword(s) or keyword phrases, for better SEO writing and allowing Google to find your content easier.
4. Stand Out With Bolds, Italics and CAPS
With bolds, italics and CAPS throughout your content is a great way to get important point’s NOTICED.
I prefer to use CAPS and bold mainly when I am trying to emphasize a point or when I am trying to get you to see or feel what I am writing about.
It’s a way for my personality to come across in my content and bring you into the conversation.
If you have a paragraph speaking about the results I had from a Facebook ad I ran, I would write that paragraph and when it came time to share the numbers (the results)…
I would drop that line off the paragraph and have it sit alone and bold it out.
You see how more noticeable that line above is now?
If that same line wasn’t bold or wasn’t sitting alone, you might miss out on the best part of my Facebook ad results.
5. Write Longer Content… and Shorter
This SEO writing tip has actually been out for a while… longer content rules the web.
Yes I do see the value in longer content and of course I see some longer content ranking better, however to be completely honest, the longer content I see ranking so much better in search is originating from MASSIVE blogs, and the higher ranking comes more from that compared to it just being “long” content.
This is my opinion, if you can ONLY write ONE blog post a week then of course that post better be a lengthy post, 1,500 words at minimum.
This makes it a lot more useful to your readers and will give you a better opportunity for a higher ranking.
However, if you are writing 2 or more blog posts per week, then one LONG post and one or two SHORT posts would do just as good. Plus making it a lot easier for you at this time to stay on a 2 posts per week routine for the long term.
As for me, I would rather check out a 750 word post that gets straight to the point, teaches me something of value, and is a nice read.
As opposed to reading a long winded 2,000 word post that could probably have been written in 800 words or less.
Get in, say what you need to say, in the way that ONLY you can say it, and then get OUT!
That’s probably the easiest way for you to get people to read and share your content which consequently help that content rank higher.
6. People Like Lean Paragraphs
I learned this in my first year as a blogger, when it involves SEO writing, people dread or rather hate reading big paragraphs.
It’s a mental thing and there is no fixing it, so don’t try lol.
Use smaller paragraphs, 2 – 4 lines at best.
Doing this will make your reader “feel” as though there is FAR less to read and offers you a better opportunity for them to read the full post.
7. On-Page Keyword(s) Use
I know some folks like to get all scientific when it comes to keyword usage with at least a minimum of 1.2% usage within your content, but truthfully, if you put your keyword(s) in the IDEAL places, you will probably do just fine.
Where are the IDEAL places? I’m happy you asked…
- Headline, to the front if possible
- First paragraph
- Middle of your post, ideally used in one H2 subheading
- Last paragraph
- In your image ALT tag
- In your Meta description
If you can do that you will get an A on your SEO writing score card and your post will probably rank higher in search.
Also keep in mind to use related keywords and synonyms.
Doing those six things mentioned above, makes it easier for YOU to write a post that is easy to read, plus allows Google to understand exactly what your blog post is all about thus improving your rank for those related keys.
SEO Review Tools is pretty good at finding related keywords and synonyms.
8. Love the Long Tails Keyword Phrases
There has been a lot of consideration on the use of long tail keyword phrases over the years and for good reason.
Long tail keywords level the SEO writing playing field, giving more recent, smaller sized blogs the ability to rank over and above larger blogs.
It can be a little more work to write content and headlines for long tail keywords, but take your time and be creative and it WILL undoubtedly pay off.
Think about it this way. How often do you just type in one word in Google when searching for an answer? Probably rarely.
In fact, you might even write out the complete question within Google search to find an answer to a specific question… right?
Well, your target audience is probably doing the same thing so if you cater your content to those specific questions, you’ll probably have a higher probability of showing up in your target audience’s search.
9. Make It Fresh and Keep It Updated
The reason blogs are so amazing for getting ranked is because you can publish new, fresh, value-added content or blogs posts every single day if you choose which makes Google very happy.
So keep on writing, but don’t neglect to revisit the best of your old posts and update them.
Change things around, include more tips, add updated current information to whatever you need to, get them updated and Google will “notice” them as newer fresh content giving you a helping hand in rankings.
10. Draw Them In With Meta Descriptions
A well composed Meta description is equally as important and powerful as a post headline.
First step in writing a great META description is with SEO writing in mind and your keyword(s) phrases toward the front.
Next step in writing a terrific description is with ATTENTION in mind, you want to be creative, and focus your attention on exactly what is going to draw those eyeballs in to CLICK TO READ your post OVER your competition that is ranked around you.
11. Images Catch Attention
There have been several times over the year where people have actually said…
“That’s a nice image, it’s what got me to read your blog post.”
Images work, for me, I like my image to FIT my blog posts topic. At least to the best of my ability. Sometimes funny, sometimes dramatic, and sometimes just plain old text with different colors and fonts.
The key being that it FITS with the topic of the blog post.
I want my images to fit so much that there are times it takes me a lot LONGER to find or create an image for my post than it does to actually WRITE the post.
It’s also good SEO to have more than one type of media on each post. It helps break up the wall of text for your readers.
Additionally, if you add your keyword(s) to the ALT tag of the image and to the image file on your computer, you can possibly help get ranked in Google image search for a nice little boost in web traffic.
12. Link Out and Link In
When it pertains to “linking out” I don’t do a bunch of it, I never have and I still rank pretty good.
My reasoning has actually been, if I link out and the reader sees that link and clicks it, they will leave my blog and not finish reading the entire or possibly worse, never come back to my blog at all.
So for me it has been completely about, you are here NOW, and I’m going to keep you HERE as long as I possibly can.
This does not mean that I’m telling to NEVER link out, I think you should do both and see what works.
If linking out gets you better ranks, then keep doing it, but if you see it’s not helping your ranks at all, then stop and keep your readers on your blog post.
Now “linking in” is an excellent idea, but once more, something I don’t do that often.
Again my thought is I want my readers 100% focused on THE post they are reading at the time, so they can then SHARE the post they read on social media.
Once more, I am not saying to not only link in, as above, give it a shot, see what occurs, if it’s good, keep doing it, if it’s not, then stop.
13. Use the Tools – They are there for a reason
Tools are here to help. And when it comes to SEO writing, the more help you get, the faster and easier writing content will be for you.
So why not work smarter NOT harder?
There are many tools online to help with your SEO writing, and many of them are free to use.
Here are a few I like…
14. Write Like You Talk
When I write, I want to believe you are standing right in front of me and we are having a personal conversation.
I likewise write the way I talk… if you were talking to me on the phone or in person you would see that who I am in my writing is who I am in person.
Writing in a relaxed conversational style makes it a lot more individual for the reader and makes it easier for them to relate and trust you better.
15. It’s all About That Action Boss (Yes, I am a huge Seattle Seahawks fan)
What exactly do you want your readers to DO NEXT?
Your Call-To-Action (CTA) can be anything you want, as long as it IS actually helping you expand, grow and make money with your blog.
Some common Call-To-Action ideas:
- Opt in to an email list
- Buy my eBook
- Download my cheat sheet
- Share my post
- Join my webinar
- Leave a comment
When it’s about getting your content seen, read, shared and ranked, these SEO writing tips I just shared with you are a great place to start.
Thanks for reading our blog post! I hope you got some useful information out of this post on 15 SEO Writing Tips You Need to Know and Probably Use.
If so, can you do me a quick favor? Like, share, and comment below.
What are some other SEO writing tips you can share?
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Until Next Time,
Shaun & Kimberly Keizur