And just as any business succeeds or fails based upon their stream of leads, an MLM business is no exception.
Yet, finding people that actually WANT to know more about your network marketing business is much simpler than people make it out to be. The days of hunting down, stalking, and fooling your friends and family to get more MLM lead generation are over.
Some people still do it because that’s what they were told to do by their upline. And even though I am never one to miss an opportunity to talk to someone about my network marketing business in the real-world, I’ll pass on that approach, myself.
Why? Put simply, I choose online MLM lead generation.
The internet has opened doors for marketers when it comes to promoting their products & business effectively and connecting with their target market worldwide.
Getting quality MLM leads has become fairly easy with the internet if you do it the right way. But in order to succeed with MLM lead generation, your tactics must live up to various factors that will determine their success.
This blog post will look at these MLM lead generation factors as well as the tools needed to build your business online.
I hear you asking…
How do I go about MLM lead generation? How do I actually get people to come to me? How do I get people to ask for more information about my products, services, or business opportunity?
Well, I’m certainly not magic and I’m not doing anything particularly tricky.
I use Facebook, Twitter, Pinterest, LinkedIn and occasionally YouTube to connect with people around the globe.
Along the way, some folks want to know more about how they can do what I do. And when they ask, I show them.
- My ads are all pretty straightforward, actually. Every ad I run sends targeted traffic to a capture page or a website (my blog) with a capture form on it.
- When people click my ads or possible status updates, they are taken to a site that gives them value-added information.
- To get more details, they give me their name and email address.
- From there, my autoresponder takes over, following-up with prospects and helping to weed out the ones who aren’t ready while identifying those who are ready to move forward with their business.
By the time I actually talk to them (sometimes I don’t have to 🙂 ), they have seen my information, most likely watched a video overview, and they are usually pretty well persuaded that they would like to get started with me.
You may have already gone online to see what type of MLM leads are available to purchase. And yes, you can do that but it will cost you and many of these leads are not very targeted.
You end up calling a bunch of strangers that aren’t very interested in what you have to offer in the first place.
When I personally got involved with the network marketing industry I tried my hand at MLM cold calling leads that I had purchased from one of the many MLM lead generation companies out on the net.
This, from my point of view, actually turned out to be one of the most uncomfortable processes I have ever put myself through.
Visualize yourself sitting at home in front of your desk “dialing for dollars” having to keep a smile on your face as you hit wall after wall with people genuinely mad at you for calling them without their permission.
Instead of buying a lead from a supposed MLM Lead Generation Company, why not create them yourself? It’s been my main method and I can tell you that it works.
MLM Lead Generation Online
My favorite is online MLM lead generation and I’ve been doing it for quite a while now. I admit it’s not for everyone but if it’s definitely for you, so get cracking!
With the right training you can learn about attraction marketing to bring people to you. I sponsored most of my team in my primary business this way. It works and if you decide to develop a blog, you will create a real online-asset for yourself that you control.
Blogging with your own website is a key MLM lead generation option. It does not cost much except for your time and it stays on the Internet forever.
It does however, take time. If you think you will start getting traffic and leads in a day or week, forget it. This is a long-term solution but one that will reward you big time!
Along with a website, social media can likewise be a great means to generating free leads. Now there are of course do’s and don’ts to meeting and engaging with people through social media. Believe me, I’ve seen it all!
If you truly want to be effective, get yourself some social media training.
And if you are actually serious about building a profitable business and not some little hobby, you need to commit to mastering this art. The more you know about it, the more successful you will be.
4 MLM Lead Generation Must Have Factors and Tools
Your goal is to get as many people as possible to watch your business presentation.
The more people who watch your presentation, the more successful you will be. It’s a numbers game.
Must Have #1 – Website Traffic
Your website traffic needs to be targeted to the type of person that you’re looking for. You know… YOUR Target Audience.
Normally these are people who are looking for ways to make more money or start a home-based business.
The more laser targeted your marketing is, the higher quality of a lead you will get which inevitably results in higher conversion rates and lower bounce rates because your audience is more receptive to your offer.
There are many strategies to drive internet traffic to you lead capture page.
I recommend you choose one strategy to start with, learn it and master it.
Many marketers make the mistake of spreading themselves thin, by attempting lots of different traffic generation strategies initially. This quickly becomes overwhelming and in the end, and they never master any, so they quit.
Concentrate on one marketing strategy initially, master it, and then go learn a new one.
Must Have #2 – Lead Capture Page
A good capture page or landing page has an attention grabbing headline, video or content, and well placed opt-in form with strong Call-To-Action (CTA).
Your headline must not be spammy or misleading.
Create a persuasive and honest headline that tells your visitor exactly what your lead capture page is about or is offering. Your visitor must see it as valuable information or relevant to what it is that they were looking for.
The video and/or content must be short and sweet. Don’t give your audience tons of information to digest that they become bored or overwhelmed, get straight to the point.
Place your opt-in form close to the top of your page – Your opt-in form or signup form should be visible without your readers having to scroll too far down to find it.
You will have higher opt-in rates if you only ask for email address, but if you actually plan on calling all your leads, I recommend asking for their name, phone number, and email address at most.
Your conversation will not be as high, but people who put their real name and phone number are usually the serious ones who are ready to join your business. Also keep in mind, the more information you ask for, the lower your conversions will be.
Keep it simple.
Your Call-To-Action works together with the opt-in form, directing your visitor to put in their contact information if they want to receive more information.
Your lead capture page plays an important role in MLM lead generation, so continually focus on optimizing it for maximum results.
Must Have #3 – Email Autoresponder
Your lead capture page opt-in form should auto populate the contact information into an email autoresponder. Meaning, when a prospect completes and submits the opt-in form, they are automatically subscribed into your email autoresponder.
An email autoresponder is an invaluable tool in MLM lead generation, as it allows you to follow-up with your prospects and email list.
Your follow-up emails can direct them to your business presentation, upcoming events, webinars, product information, valuable content, and training.
Never sound too pitchy or full of hype in your emails, this will only repel people and quickly get them to hit the unsubscribe button.
The objective is to inform and educate your prospects, by consistently providing value-added information.
Sound like a real and sincere person in your follow-up emails, this will help you build trust and rapport with your list of contacts. And once they know, like, and trust you enough, they may or may not join you.
Also keep in mind that the process can and sometimes takes a while for people to actually come to making the all-important buying decision. We’ve actually had a couple of people on our list for over a year before they finally decided to make a buying decision.
If you are just getting started with MLM lead generation, AWeber and GetResponse are 2 of the best and least expensive email autoresponders to use. They are user friendly and have great support. Both of which under $20 per month.
Must Have #4 – Business Presentation
As pointed out earlier, your success in network marketing is determined by how many people see your business presentation.
As soon as your prospect opts-in, they should be lead to your business presentation.
Your business presentation page should likewise have your personal contact information, simply in case your new lead has questions or is trying to reach you.
It should also have a “Get Started Now” option, just in case they are ready to join your business right away. Although rare, occasionally you get a lead that is ready to start moving forward with you, so make sure that option is available.
You may want to also think about putting your social website links so they can connect with you there as well.
The point is, make sure you are as accessible as possible, as this helps build confidence and trust with your prospect knowing that they can get a hold of a real-person if they have additional questions.
Putting it All Together
You have to create and host your own website, lead capture page, and presentation page, easily costing you $250 – $500+ to get it all set up correctly, security, plugins, fast webpage load times, mobile friendly, etc… All depends on what you want to do.
Then you have to learn how to integrate your email autoresponder service correctly with your lead capture page website.
Last, you will have to learn how to generate your own MLM leads online by selecting the marketing strategy that works best for you and your business.
This can be frustrating and overwhelming and this is where most marketers get discouraged and quit, because they feel they are not getting the proper training and support often times from their uplines or lack thereof.
MLSP, is a proven system for teaching MLM lead generation and has actually been around since 2008.
They provide daily and weekly MLM lead generation training, customizable lead capture pages, sales funnels, as well as a FREE 30-day trial to your own Self-Hosted WordPress Blogging Program that help brand you as a leader and expert in your niche.
MLSP helps turn you into the professional online network marketer that your MLM leads are looking for.
And with MLSP, you get instant access to the most valuable & complete training library on the internet.
Hundreds and hundreds of hours of training on everything you need: marketing, MLM lead generation, mindset, sponsoring, recruiting, team-building, leadership, social media marketing, and on and on. Literally EVERYTHING you need!
My Lead System Pro has a proven track record since 2008 and it simply works. It will help you become an MLM lead generation expert if you merely follow their training, then simply teach your team how to do the same.
And if you get stuck, don’t worry. You will be given instant access to a supportive community of like-minded professionals who are committed to not only your success, but one another’s success.
This way you will always have resources you can draw on from real, live people.
Thanks for reading our blog post! I hope you got some useful information out of this post on 4 MLM Lead Generation Must Have Factors and Tools. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback.
Also, if you don’t have a clear Step-by-Step Blueprint for MLM Lead Generation, creating Success Online using the Power-of-the-Internet, and you want to learn how to build a successful Online Network Marketing (MLM) Machine that you can depend on, make sure to subscribe to our Daily e-Newsletter.
To Your Success,
Shaun & Kimberly Keizur