Network Marketers who launch a new blog will begin with an audience of zero – well, one, if you count yourself. And while you’re waiting to grow your readers and actually generate consistent blog traffic, those first few weeks of writing might feel trying and discouraging.
If you are brand-new to this ‘blogging’ thing, it’s very easy to feel like you’re doing something wrong.
And even if you have strong storytelling skills, you’ll frequently wonder why people aren’t flooding to the content your publishing.
Your blog is nothing if it’s starved of readers, and keeping these readers engaged, entertained, and coming back for more isn’t always easy either.
It’s tough to grow your readers and find devoted followers who will subscribe to your blog, routinely come back for more, and read every post you publish.
And bottom-line, if you can’t consistently grow your readers, your chances of actually generating money with your blog diminish considerably.
If you’re reading this blog post, you’re most likely struggling with bringing new readers to your blog or maybe just looking to grow your readers even more.
Fortunately for you there are a few surefire ways to do so if you actually want to put in the time, effort, and dedication.
So without further ado, here are four ways to grow your readers for your blog.
4 Quick Ways to Grow Your Readers
Make an Editorial Calendar
Consistency is an essential first step to grow your readers. It’s better to blog twice a week consistently than 12 times a month unpredictably.
After discovering your blog – and liking what they read – your readers will likely come back to see what else you have to offer.
If you cannot consistently maintain your blog with new content, readers may think it’s a deserted hobby; a consistent publishing routine tells people you’re committed.
And if your writing is good, your topics interesting, relevant to your target audience, and you publish consistently, you will grow your readers because your audience wants to come back for more.
Up Your Social Media Game
The average Facebook user has approximately 350 friends. That means you have approximately 350 friends, and each of your 350 friends has that many friends, and each of their friends, and on and on.
When you grow into an active social media user who shares fun snippets and exciting details on your social media, your friends will see it, and if it’s interesting enough, they’ll like, comment, or share, which allows their friends to see it, and the cycle can continue until it’s reached hundreds or even thousands of people.
However, you can’t presume to be shared around the internet if you don’t post interesting or compelling information.
You’ll want to share only a snippet of a story to grab their attention, like that one time a friend of yours was having a panic attack and you gave her some lavender breath in and calm down (just spit balling it).
Compelling stories are what get shared, and if they’re linked to your blog, you’ll quickly grow your readers and get more website traffic than ever before.
And please, please, please, make it easy to share your content via social networks.
But before you can start encouraging social shares to grow your readers, you need to make it easy to share your content in the first place.
This should be fairly straightforward – add social share buttons to your blog.
Create Effective Calls to Action
Readers like to be told what to do with after they get finished reading a great piece of content, whether that instruction is to sign up for your email newsletter or subscribe to your blog.
But the command or call to action (CTA), has to be done properly for it to be effective. A few of the most effective calls to action include those that:
- Offer a free product or trial – Example: FREE Facebook Video Tutorial + 77-Page PDF to Easily Set Up Your Facebook Ads For Profits
- Offer a way to learn more about something that solves a problem
- Give a “bonus” that’s only good for a specific amount of time
- Appear in Pop-Up (yes I said Pop-Up) form and ask readers to subscribe now
- Provide an invitation to see how something works – Example: Weekly Training Webinar
Basically, the call to action has to solve some form of a problem or provide value-added information to the reader.
Use the topic of your blog to help you uncover the problem you’re solving and the value you’re providing to readers in order to boost and encourage their engagement.
Team Up with Other Bloggers, i.e. Guest Blogging
Find a blogger in your industry or niche, doesn’t necessarily have to be non-competitive blog, and see if the owner has an interest in growing their readership via a partnership.
The simplest means to do this is through guest blogging.
When you locate a respectable partner, draft up a blog post that could possibly add some awareness and value to the other blogger’s readers and get it posted on their website.
While the idea of contributing content to someone else’s blog may seem weird – after all, blogging is time-consuming and potentially very resource intensive – the value you gain from guest blogging will be in the form of more exposure to an audience that is probably much larger than your own.
And if you’re content is good enough, a share of those readers will possibly begin to follow your blog as well.
Establish a date on your editorial calendar for the other blogger to do the same on yours – there needs to be a mutual benefit.
You’ll be able to educate other readers about your brand and vice versa, which will help to grow your readers and bring more readers to your virtual door.
Bonus: How can you start getting to know other bloggers in your industry or niche?
- Engage with other bloggers on social networks (LinkedIn is great for networking) – This can include sharing other people’s content and responding to them in comments of status updates.
- Leave useful comments on other blogs – This is best done on personal blogs where the owner actually responds to comments. This is a surefire means to get noticed in the blogging world, provided you leave promotions out of your comments and focus on leaving useful, value-added comments.
- Become part of a thriving community in your niche – Online blogging communities are a great way to connect with other bloggers. From Facebook Groups to Sub-Reddit’s, there are plenty to pick from.
Blogging is about more than just writing just because someone told you to start a blog – it’s about people and building relationships for the long-term.
As you continue to grow your readers, overtime, you’ll find yourself building solid, personal connections with your customers in addition to notable experts and authorities in your industry or niche.
You may even wind up meeting and collaborating with a few of them. Take your blog seriously because you never know who’ll be reading it.
Thanks for reading our blog post on 4 Quick Ways to Grow Your Readers.
So now I have a question for you.
Do you have any suggestions to add to the list? Maybe something specific that you’ve found works well for you?
Let us know in the comments below and if you got value feel free to share with the social share buttons!
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To Your Success,
Shaun & Kimberly Keizur
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