No, not your phone number (though, a phone chat to learn more about your business wouldn’t be bad), I’m talking about your LinkedIn profile number.
LinkedIn number? Keep on reading.
By now, with any luck, you are mindful of the significance of LinkedIn as a business and online networking tool. (If you are from those that do not yet recognize or understand the value of LinkedIn, this blog post is not for you, yet feel free to contact me as WE NEED TO CHAT!)
And if you’re not on LinkedIn yet and are not using LinkedIn for your business, I highly recommend you read this blog post about 6 Easy Ways to Get You on LinkedIn and Grow Your Business and then come back to this blog post.
Sweet, your back! J
So now you know how easy it is to get started on LinkedIn. And you also likewise understand that having a completed profile is very important, and you know that a respectable profile photo and tagline helps in increasing your LinkedIn profile greatly.
However, if you are a lot like most people, you don’t know what else your profile should be doing for you, and consequently it sits there quietly, month after month, and has very little, if any kind of, impact towards the success of your business.
It is really a pity to let your LinkedIn profile sit there uselessly when it can be doing so much more for you in so many different ways.
LinkedIn has actually come up with a pretty frickin cool tool to measure profiles and gauge their effectiveness, and with a couple of clicks, can actually tell you your LinkedIn profile effectiveness score.
This tool has some rather innovative potential if used effectively.
It can easily be the catalyst, or the figurative “kick in the butt” that many people need to update as well as upgrade their profiles to a 21st century online networking marketing giant.
This brand-new LinkedIn tool gauges a couple of important facets of your profile. So without further ado, let’s check them out.
4 Ways to Ensure Your LinkedIn Profile is in Good Health
Does your LinkedIn profile establish your BRAND?
To put it simply, can viewers of your profile understand immediately, who you are, what your business represents and also what kind of products and services do you offer?
If they can’t easily make this determination, they will most likely move on to someone else’s profile and you will probably have lost that connection, perhaps forever.
Does your LinkedIn profile easily attract the right people for you to be connected with?
In shorts, LinkedIn is an online networking event.
Will the people in the “room” see you? Will they have a motive to introduce themselves to you? Are you welcoming? Are you able to easily collaborate with them?
Simply attracting LIONs to whom LinkedIn is a numbers game, will crowd your LinkedIn “Rolodex” with worthless connections and obscure any potentially worthwhile ones.
Does your LinkedIn profile offer more than just a name and a photo?
In other words, have you published or shared any blog posts that provide insights into your industry or niche?
Do viewers of your profile walk away smarter than they were when they first showed up? Does the information you shared with them give them a reason to remember you? Does it give them a motive to come back for more? Does it provide them a reason to reach out to you in the future when they are in the market for someone that does what you do? Does it establish you as the “go-to” authoritative person in your industry or niche?
Lastly, but surely not the least, does your LinkedIn profile really feel welcoming enough for people to actually want to be connected to you on a personal level?
Do they walk away wanting or needing to have a business connection with you? Do they think to themselves, “I should meet this guy/gal for a cup of coffee?” Do they feel like you can actually provide value to their business? Do they feel that they can add value to your business perhaps?
While there are additional important areas to concentrate on with your LinkedIn profile, the four above-mentioned areas… they are worth reviewing, so here they are again in short:
- Establishing your brand,
- Finding the right people to increase your network,
- Insightful engagement and
- Relationship building
All 4 areas are important to the lifeblood of your LinkedIn profile and to the rhythm of your online business success.
So how can you determine your score? It’s easy!
Click HERE and it will automatically create your Social Selling Index (SSI) number.
If your score is below 50, you need to really get to work on that profile of yours, my dear friend.
If your score is between 50 and 75, you are without doubt on the right path, yet you could possibly need some brushing up and fine-tuning to increase your standing in the LinkedIn world (which is, in actuality, the real business world).
If your score is 75 or above, you are probably a rock-star, and you can most likely teach me a couple of pointers with a blog post of your own!
A few minutes daily, used intelligently on LinkedIn can produce massive results for your online business!
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To Your Success,
Shaun & Kimberly Keizur
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