You couldn’t wait to put it out on all your favored social media networks to reap the rewards… which is supposed to generate leads!
This can be one of the best and most rewarding ways to generate leads. Why you might ask?
For two reasons really;
- It’s telling you that people like your content enough that they are willing to trust you with their information in exchange for the product or service you’re providing.
- And two, if you did it right, it usually doesn’t cost you anything and Google is rewarding you for the value added content that you are providing to the marketplace.
Where it starts to get frustrating is when you are investing so much time to create wonderful, value-added content, posting it over your social media networks with little to no return.
My goal today is to give you 5 Tips that not only helped Kim & I boost and generate leads with blogging, but also give you some actionable tips that you can start applying today.
So if your ready, here we go.
5 Easy Tips to Boost and Generate Leads with Blogging
Tip #1: Create Useful Content
A lot of blogging content isn’t all that useful. The majority of it, in fact, is pretty self-serving, general, and provides little to no value.
That’s why so many people read Copyblogger’s blog, Moz’s blog, Hubspot’s blog and a few others. These blog sites consistently create great content. Bloggers can read it and really do something with it.
But, here’s the big question to ask, what comprises useful content?
Well, if you were asking me I would answer you by saying, Useful content that generates leads is content that promotes self-confidence in buyers. The difference between content that converts and all the other crap out there is the capability to give prospects a taste of success.
To put it simply, content needs to enable the audience. It needs to teach them how to do something with the information they are reading. It needs to address and solve a problem for the viewer, alleviate anxiety, or improve their situation in a positive way.
Before you create a blog post, ask yourself the following questions:
- Would I read this blog post?
- What exactly does this teach my audience?
- Is this going to help them get leads, make money, achieve success?
- What problem does this blog post solve for my audience?
- What anxiety does my audience have and how does this blog post help alleviate it?
Tip #2: Write a Lot of Useful Content
Writing one blog post a week is not going to work. And certainly writing one blog post once a month isn’t going to cut it either.
If you really want to move the SEO needle with Google – that is, get people to your blog organically – and then generate leads from that content, you have to write on a regular basis.
Among the most significant problems is that some bloggers simply don’t write enough content. They think that one well written blog post will trigger a flood of web traffic.
Guess what? It won’t!! 🙁
Bloggers have to write frequently and consistently for an extensive period of time in order to start receiving noticeable results.
If you can’t physically or don’t have the capacity to write something every day, day after day, then find someone that can help. Creating content consistently is critical.
Writing a blog shouldn’t take 5 hours. Get useful content created quickly.
Now, that does NOT mean that you should create poor quality blog posts just for the sake of it, but it also doesn’t mean that 47 supervisors need to read through every post to decide if it’s good enough to hit “Publish” on your blog.
You know all those notes from all the webinars, e-courses, and training you have attended? Those are uncashed checks waiting to be cashed.
Take your chicken scratch and put it into complete sentences, write from the heart, be authentic, and share your knowledge via your published content.
Tip #3: Consistency (This goes with Tip #2)
This may seem rather obvious but there is a particular reason behind it.
No matter if you’re creating one blog post or 7 blog posts a week, consistency is key to your success.
By publishing your useful content on a consistent basis, you are training your audience, even if you have just 2 people or as big as 200,000 people viewing your content, you are setting up an expectancy that your audience will start to get comfortable with.
As they get increasingly more comfortable with you and your brand, they are more likely to Know, Like and Trust you.
And when it comes time to present a new product, a new service or a new opportunity, your viewing audience is going take notice and be more apt to purchase from you because they already see you as a “Trusted Resource” for useful information.
Tip #4: Facebook Groups
Facebook groups can be a worthwhile source for leads. They are usually full of marketers that aren’t very informed about marketing and usually don’t understand the do’s and don’ts of Facebook Marketing.
By posting your content in these groups as opposed to deliberate spamming, you will immediately standout from the crowd.
Why? Because you’re actually providing value added content.
Paid ads on Facebook are nice and all as long as you know what you are doing.
But sharing a blog post in numerous Facebook groups is not only a great way to get your content out there, but also helps build your brand by establishing you as a trusted authority in the marketplace.
Tips #5: Search Engine Optimize (SEO) Your Post
Though this step is a little more technical, it’s where your business leads come in on auto-pilot.
To understand why SEO is so important to the success of your online business, I highly recommend you check out this blog post on SEO here.
This technique is aimed at helping to get your blog post on Googles first page results.
First: It’s highly advisable to research the keywords that you’re looking to use in your post for relevancy and monthly searches via Google Keyword Planner.
Second: Read this blog post on 7 Useful Tips That Google Needs to See on Your Blog.
Third: Read this blog post on How to Avoid Over Optimization with Your Blogging Website.
If Tip #3 is a bit complex, I’m giving you a training video on how to set that all up for yourself to follow along with at SeoMadMan.com.
Blogging to generate leads is a marathon, not a sprint.
It is hard. It is time-consuming. It takes originality, creativity, consistency and someone who can write quickly and well.
But most importantly, it also requires PATIENCE.
Even if you follow these 5 tips without fault, your blog still probably won’t generate leads for 1-3 months (especially if it’s brand-new and you’re not paying to drive traffic to your blog).
Yet, gradually and through consistency, it will begin to gain some traction.
Eventually you’ll notice a dribble of leads. You’ll notice a periodic click or two on your Call-To-Action button. You’ll see an occasional eBook download. Then you’ll start to receive an occasional phone call generated from your blog.
Eventually you’ll be able to track web traffic, generate leads, and eventually customers from your blog.
So Be Patient.
In all, it’s a pretty simple process and by following these 5 tips, you can start to generate leads sooner rather than later and set yourself up for automation and generate leads for your business organically.
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To Your Success,
Shaun & Kimberly Keizur
If you’d like for us to answer any of your network marketing questions please connect with us.