When I initially began in marketing, I assumed I knew exactly what SEO was about. I knew it meant search engine optimization. And I understood that the better your SEO was, the higher you would rank on search engines.
“Great, I’m an SEO genius now, right?”
Wrong. There was a whole lot that I didn’t know that I didn’t know – and as I educated myself more, it raised even more questions.
So let’s chat a little bit about the 5 important SEO questions that I believe, every online network marketer or aspiring successful blogger should be asking.
Ideally these important SEO questions will help you if you’re struggling with any of these questions that are relatively obvious, but can easily wreak havoc on your website SEO if not handled sooner rather than later.
But first, you might be asking, “Why does everyone keep on pushing or placing so much emphasis on the importance of SEO for my website?”
Well, for starters, SEO is what you have direct control over and when optimized properly, will drive the most immediate returns (i.e. Page 1 of Google Search) on the success of your business.
Yet, the ongoing Google changes, sometimes at an impulse, and apparently meant to penalize network marketing websites, are making it tougher for online network marketers to stay at the top.
Here are 5 ways online network marketers or blogging websites can evaluate their on-site SEO strategy to have 2016 success in SEO:
Does your customer experience suck or is your conversion at the top of its game?
Google and various other major search engines are employing a heavy emphasis on on-site customer experience.
Optimizing for customer experience is a must.
It is vital that your site is not just acquiring qualified targeted leads; but likewise that those leads stay on your site, follow their intended user path and convert into customers in order for Google to give you a thumbs up in the ever changing world of SEO.
Are your website visitors sharing your website content?
One major aspect of how well your site is optimized for SEO is its shareable on-site content.
- Are your eBooks being downloaded and shared?
- Have you implemented proper SMO (Social Media Optimization) of your site content?
- Do you have a Blog that delivers real value to your target audience?
- Is your Blog set up for subscriptions and social sharing?
- Are you adding unique content daily, weekly, or possibly monthly?
There are numerous ways you can drive focus to your website through quality content. That content being shared gives yet an additional thumbs up to Google.
Do you evaluate and update your keyword/keyword phrases regularly?
Consistent evaluation of your keyword phrases and associated Meta data, alt tags and so forth to define and boost your online market position in SEO will help you to stay in the online game.
If you establish a keyword strategy with a one-time on-site optimization on your website and retain the same old Meta data descriptions, you are doing your SEO program more harm then good.
Is there duplicate content on your site? If so, you better act or Google will!
With the hostile (or it can appear that way) world of online SEO, your online network marketing website cannot afford to keep on duplicating and spinning the same old content and be penalized for even a week.
Your page rankings will certainly drop quickly and so will your new business growth.
Duplicate on-site content, on page or even in Meta data is a huge No No for SEO.
Ensure you are checking your online network marketing website for such issues via Google Webmaster Tools easily and make the applicable changes.
Is your website speed load optimum? If not, Google will certainly overlook you.
With the extensive selection of open-source development programs offered nowadays, several online network marketing websites find themselves with glitches with website load times as a result of plug-in compatibility problems.
Don’t be one of those websites.
There are plenty of innovative web hosting businesses available who can see to it that you have the best hosting solution for your platform (FYI, 74.6 Million of all websites on the internet use WordPress) and business needs, whether that means Virtual Private Server (VPS) or a Dedicated server if you plan on having a bunch of on-site functionalities.
However, I have to warn you, VPS and/or a Dedicated server can get very expensive dependent on the amount of additional functionalities you want.
Seriously, were talking $500 – $1k per month at GoDaddy.com. So if you are looking to save a couple $100 bucks, watch the video’s below and check out MLSP Sites.
MLSP CEO, Brain Fanale (w/ Special Guest Ray Higdon)
Explains Your “All-in-1 Solution” to Launch Your WordPress Blog to the World in 24 Hours or Less Even if You’re Brand New Online!
There are, obviously, many more ways you can boost your on-site SEO efficiency and more in depth I can get into on each question listed above.
Nevertheless, these 5 important SEO questions to evaluate will undoubtedly get you going quickly to where you want to go for SEO ranking in 2016.
Don’t misjudge the importance of your website in 2016, whether you are driving content from other pages or merely on your website.
Your website is and needs to be your online network marketing machine for driving reliable, consistent, steady business. Make it work for you.
What other important SEO questions do you have? Share them in the comments below, and I’ll do my best to answer them!
Also, if you got value from this blog post, I would greatly appreciate it if you commented below and shared via the Social Media buttons below.
Shaun & Kimberly Keizur