As an Online Network Marketer myself that concentrates on Search Engine Optimization (SEO), I am often approached by new Online Network Marketers & Multi-Level Marketers that have heard of SEO and desire help SEO’ing their blog. After some discussion, generally, it is not a matter of always executing excellent SEO for their blog; rather, the objective is to produce even more qualified leads.
Certainly, in order to generate qualified leads, you need great web traffic, and this is what a good SEO strategy can do. However, what most brand-new online network marketers commonly overlook is just how their blog performs in converting that web traffic right into qualified leads.
So to help you out, let’s go ahead and look at the top 5 reasons that your blog may not be generating leads for you.
Your Blog Is Outdated. It Looks Like It Was Created In 2005. It’s Your Foundation.
I step lightly when I review other people’s blogs … It’s almost like telling someone that their kid is fugly. Reality of the issue is, your blogs layout, content, design, and functionality… all of it matters! It’s not just about getting on page 1 of Google.
Technologies advance at a rapid rate. You should check and see if you have the newest variation of your web platform, certifications & software applications. There are inherent benefits in revamping your blog every 6 months to a year. Along with this, you should to be upgrading your blogs frequently, blogging routinely, and consistently checking your messages to increase your conversions rates.
According to a recent research study, people develop an impression of your blog in less than a second of viewing. That’s about as fast as a single frame of standard TV!
So if your blog looks like it was developed in 2005, and its functionality/ usability is not as friendly as your competitor’s, chances are good that your visitors are quickly bouncing out (without converting)! Oh, did you know that Google likes Receptive Designs? Yes, your foundation matters.
In some cases it appears like a lot of concentration goes into marketing lingo, images, buzz words and those bothersome, fast-moving sliders on the homepage – it’s hard to analyze specifically just what your blog maybe all about, what services you provide, and why you are the best choice.
Back to the fundamentals! If you offer essential oils in Colorado Springs servicing El Paso Region, providing regular training workshops (when your competitors do not)… Say so!
If you are a software application designer that creates stand-alone software applications for small business optimization and can help business’s save $ by supplying XYZ performances, make it known.
In my sales process, I constantly ask the question, “Just what is your USP (Unique Selling Proposition)?” If you know, (and you should), what factors makes your blog the best choice amongst your competitors? This should be clear, and very quickly communicated on your homepage and landing pages. Usually, network marketers or MLM’s have fantastic competitive advantages – but unfortunately, it is either buried in the deep inner pages of their blogs or not communicated at all.
Don’t forget, you have less than a second to make an impression.
You Haven’t Put Focus On Quality Content That Speaks To Your Targeted Audience. “What’s In It For Me?”
Know your products and/or services offerings; ensure you have quality content about the benefits of each product and/or service. Try to avoid having one page listing all of your offerings with short bullet points. It doesn’t do much on informing & converting qualified leads, nor does it do you any favors when it comes to SEO.
Make sure you spend time performing good keyword research. People use numerous variations of keywords to search for your product and services. In some cases, the market particular phrases, or very technical terms you could make use of, may not be used widely by your target market. So know what your target market is looking for.
A large portion of your internet traffic is in fact doing research and also establishing buying standards. This is why content is vital. Know your audience as well as have quality content that efficiently showcases your offerings. Quality content helps convert qualified leads, as well as has tremendous SEO worth.
For more help with Keyword Research, you should check out Google Keyword Planner
You Don’t Have Any Brand Equity Or You Lack Authority. “Can I Trust You?”
Particularly if you do not have brand equity, authority is an important concern. It is the “why should I trust you?” This should be clearly provided to deliver a reassurance and/or urge your site visitors to get in touch.
Testimonies, trust badges, certificates, and guarantees are all great instances of showcasing trust signals. If you’re an e-commerce site, home security badges, free shipping/returns, and also customer reviews should do a wonderful job in giving reassurance as well as getting those qualified leads converting.
You would probably be surprised how many blogs I have actually seen over the years without telephone number or Call To Action on the homepage… or it’s really difficult to locate. Especially if I’m using my phone. If I can’t find it quickly, I generally wind up leaving and find a competitor!
But having a telephone number or a “Contact Us” or “Contact Me” tab on your blog is, should be the bare minimum. You have to tell the customer what to do next – this is your CTA (Call To Action).
A CTA can differ, pending on what you’re providing: Maybe it is a “Free Consult”, “Download Now”, “Book Now”, “Buy Now”, “Order Sample”, “Register Now”, etc. You get the idea.
In our experience, providing a Contact Us tab or a phone # as part of your menu bar with a simple form capture works well and is considered to be best practice in obtaining qualified leads. Various people prefer various approaches of getting in touch, so why not provide that for your audience? Naturally, if your business is mainly email based, you could place even more emphasis on the Contact Us tab vs. phone #. I recommend checking both and also see which converts better.
Again, test your CTA… colors, changing a word from “business” to “company”, or where your CTAs appear, and so on. Key is checking what works most effectively for your blog.
Inform your blog visitors what to do next and make it easy for them to do it!
Ask yourself this… Does Your Blog Clearly Answer These Questions?
- Who Are You?
- What’s In It For Me?
- Can I Trust You?
- What Do I Do Next?
In summary, SEO is not a stand-alone strategy. In order to generate qualified leads, you must also consider the effectiveness of your blog. Visitors will generally pose the above questions when landing on your blog. To continuously improve on lead generation, we must ensure we do our best to address these factors and always test!
Shaun & Kimberly Keizur
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