One of the biggest challenges that face network marketers is trying to drive organic traffic to their blog or website. This is usually achieved by getting the best possible ranking with the search engines, which comes down to trying to get onto the first page of Google or the other engines such as Bing and Yahoo.
It’s important to understand if you are promoting a popular product or services you may have hundreds if not thousands all competing for that same spot. For you to get the edge over the competition you may need to do some fine-tuning of your blog or website with search engine optimization (SEO). This is not as complex as it sounds and the steps and techniques below can give you some guidelines to improving your blog or website to get some search engine attention.
Step 1: Check The Layout and Design Of Your Blog
Whilst you may think you have an impressive looking blog or website, it could also be at the root of your problems. Does your copy start half way down the page, making it more difficult for the search engines to grasp what your site is about? Have you got bloated oversized graphics that make your page slow to load or too much white space between the lines? It’s not difficult to tweak your pages to get them right.
Step 2: Have You Placed Your Keywords Strategically Throughout Your Blog or Website?
Keyword stuffing can be detrimental to your blog or website but so can lack of keywords. It’s no longer good enough just to put your keywords in the title and meta tags, you need to have a certain percentage placed appropriately within your copy and articles. Your critical keyword is ideally to be found in your first paragraph of text, and should also be used in headlines and in your hyperlinks.
Step 3: Text Links and Site Maps
To get your blog or website recognized and positioned you need to make sure that all of your pages are being found by the web spider when it crawls your site; which means you need to get your blog indexed correctly. It’s important to include a site map in your blog or website that shows all the links to your inner pages. Another good habit to get into is creating a navigation menu with text links, these are a lot easier for the search engine robot to follow and identify all your pages. On page search engine optimization (SEO) is just as important as off page.
Step 4: Backlinks – Quality vs. Quantity
When you are trying to position yourself in a highly competitive niche you will need quality backlinks to your site, preferably with high Domain Authority (DA) when you can get it. You will find that when you have good content on your blog or website, others are willing to link to you as it provides credibility for their own sites.
But this can take time to build up, in the meantime you can actively search yourself and start requesting links, the more the better. Don’t overlook that quality will outdo quantity any day in terms of getting your site a better ranking.
Step 5: Keep up to date with search engine changes
Search engines change their rules quite frequently and it is important to keep yourself up to date. This isn’t as hard as it may sound, there are numerous forums and blogs on the web that regularly post information on the latest changes.
Subscribe to informative newsletters or join relevant forums so you always know what changes are in the wind.
Search engine optimization (SEO) can be complex, but following these few simple steps provides the basics for getting started.
So let’s say you have or are already doing these 5 steps, but your blog or website simply cannot be found? This is something that many people face when doing network marketing via blogging.
However, there are a few search engine optimization (SEO) techniques that tend to work regardless of the niche you are in.
Images On Your Website
One of the easiest techniques to implement when it comes to search engine optimization (SEO) is to use images on your blog or website. This is an old technique that many people use today, and it helps them rank well in the search engines, but only if it is done right.
What you need to do is find an image that relates to what you are selling. You then need to add what is called “alt tags”, which is essentially the alternate text that shows up in case the image is not shown. What most people do wrong is they actually use multiple images on their blog or website and put their main primary keyword in the alt tags over and over.
To the search engines, this is basically spam. When you do this, they will actually degrade your ranking. Therefore, to improve your ranking, you should only use one or two images for each page or post, and the alt tags should only be general words. You can use your primary keyword in one of the images, but going beyond that, your ranking is sure to fall.
Another great tip is to use internal links that only use related keywords. Instead of using your primary keyword to relate to your secondary pages, you should use variations of the primary keyword. This is more natural to the search engines because the average person would not use the primary keyword over and over.
Just like with the alt tags, you need to do this sparingly, or else this will also be regarded as spam by the search engines and you will never achieve high ranking in the search engines by doing this too much. Search engine optimization (SEO) is actually very easy to do with keywords, but if you do an excessive amount of it, it will always backfire, and your blog or website will probably never be found in the organic listings.
Hopefully these 5 steps and easy techniques for better search engine optimization (SEO) will help you in finding higher rankings on the search engines. You should be able to improve your overall rankings because Google, Yahoo, and Bing will not see you as a network marketer, and will focus more upon the content that you have on your blog or website.
In conclusion, all you have to do to get your blog or website to rank high on the search engines is to give them what they want. And in order to do this, you need to learn how to Rank & Stick your blog or website content. If you are honestly serious about taking your income to the next level, you should be creating and promoting new content on a daily basis and there is no better way to learn and do this then with the SEO Mad Scientist himself, Rob… Click Here For Instant Access.
Shaun & Kimberly Keizur
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 10 to 15 leads a day for my business. (Unless You Already Have Too Many Leads) Click Here To Learn More