Writing a blog post is kind of like driving a car; you can study the rules all day (or read blogs telling you how to write a better blog post) for months, but nobody can prepare you for the real thing like getting behind the wheel (or in front of your keyboard) and hitting the open road.
I’m sure you know by now that blogs are a must if you are aiming to increase your traffic, increase your leads, get better search engine results and be more social as an MLM business.
In all honesty, the benefits go well beyond those four. I could sit and talk your ear off on the many different ways blogging will help grow your MLM business.
There’s simply no refuting it. We (Kim and I) live by blogging as we’ve seen the positive impacts it has had on our business along with the effect it has had on so many of our friends businesses.
Blogging works. Plain and simple.
But for blogging to truly work for you, you have to know what you are doing.
Naturally of course the quality content comes first. If you don’t have anything of value to say (which I’m sure you do) you shouldn’t say anything at all.
Pro Tip: Don’t create content just for the sake of creating content. Even if it takes you a couple days to write a REAL value-added blog post, it’s a lot better than publishing a zero value-added, garbage blog post.
Your content should be strong. It needs to inform, educate, persuade, sell or at least interest your reader. If it can do all of these things then your blog is gold.
And that’s what this post is all about.
Here are 5 Ways How to Write a Better Blog Post;
Bottom of Form
Write a Better Blog Post #1 – Create Strong Headlines
The headline is the first thing that someone will see before they even decide to click to read.
This is your first impression and you have literally less than 3 seconds to capture their attention.
So make sure it hits your reader right in-between the eyes and make them think that they would be missing out if they don’t click to read.
Think about Buzzfeed and how they capture their reader’s attention. Think about what you like in an article and imitate that.
Test and try diverse things to capture your readers attention and find what works for you and your audience.
I like to use the 4 U’s when formatting headlines:
- Be USEFUL to the reader
- Provide the reader with a sense of URGENCY
- Show how the main benefit is UNIQUE
- Do all of the above in an ULTRA-SPECIFIC way
Keep in mind, everyone’s business is different so you need to do what works for you.
And I can hear you now, how do I create an amazing, compelling and shareable headline?
Simple answer: You steal from the pros of course!
- Buffer has assembled a great list of the most viral words for headlines
- Jon Morrow is well recognized for his headline expertise and has created this power list
- And Coschedule, which I can’t live without, provides us an excellent tool for testing our headlines too (highly recommend you check it out)
Write a Better Blog Post #2 – Use an Image That Draws Your Reader In
This might not make much of a difference for your Google and other search engine traffic, but in my opinion, it is possibly one of the most essential aspects of your social website traffic.
Once you start to create a following online, people will naturally start to share your content.
Put simply, if your image sux and looks like everyone else’s images, it’s not going to attract a lot of attention for others to click to read it with social network shares.
Social network sharing is becoming increasingly visual and image-centric.
By staying afloat with this trend, you are going to see an increase in traffic and more people reading your blog posts.
And if you are create quality content on top of creating good images, then you are in far better shape to get more shares, more traffic, more leads, and ultimately money in your pocket.
Write a Better Blog Post #3 – Write About Topics Relevant to Your Target Audience
When you brainstorm your upcoming blog post topics, make sure you cater to the needs of your audience first.
You’re an expert in all things related to your business, so think about some of the most frequently asked questions you’ve received in the past couple weeks or months.
You can answer those with a “how to” blog post.
These types of blog posts are going to be extremely relevant to your audience, and relevancy equates to more engagement, meaning the more relevant the content is, the more likely a visitor will read the entire blog post and end up completing a desired call-to-action (CTA) when they’re done; sharing, commenting, signing up, or possibly buying.
Write a Better Blog Post #4 – Use Short Sentences
This is more of a style thing, but the best online writers have a different style than traditional journalistic writers.
Forget the academics here and write for the web. Think short sentences and short paragraphs.
Simplify your content and you will certainly succeed.
Write a Better Blog Post #5 – Make Your Posts Look Good
Again this is more of a style thing, yet you still want your blog posts to look good… right?
If they are formatted correctly they are going to be more welcoming to the reader.
An extremely long unformatted post can be awfully overwhelming and turn your readers off.
Use bold, underline, and your correct headings.
You can additionally break up lengthy posts by including extra images in there.
Here are some formatting ideas for you to use in your blog posts:
- Write in essay format with an intro, explanation of major points, conclusion and most importantly your call-to-action
- Keep your paragraphs short. Five sentences is way too long. Two to three is best.
- Use bold and italics to emphasize key points and encourage tone inflection.
- Use bullets and numbered lists where applicable.
- Separate out sections and start each one with relevant sub-headlines.
- Use headline colors that are easy on the eyes.
- Use whitespace intelligently. It improves overall legibility.
And before you hit publish, review your blog post when you’re done and ask yourself, “Is this easy to quickly read and review?”
That will give you a clear signal on whether or not it’s correctly formatted.
Start applying these tips today to make your blog posts as inviting as conceivable and you’ll see your average duration on your website go up and your bounce rate go down, resulting in more web traffic and customers for your business!
What Should You Do Next?
There are a considerable amount of tips in this blog post, and there is no way you are going to run off and apply them all at once.
I get it.
So just what should you do instead?
Make a list of the most useful, interesting or pertinent tips from this post and start implementing them one at a time over the next few weeks.
Start with improving your headlines, as this will most likely have the biggest impact.
After that, once you think you have a handle on that, move on to the next tip on your list.
And if you see some good results, don’t hesitate to let me know.
Thanks for reading our blog post! I hope you got some useful information out of this post on 5 Ways to Write Better Blog Posts. If so, can you do me a quick favor? Like, share, and comment below.
It’d be great if you’d give me some feedback.
Also, if you don’t have a clear Step-by-Step Blueprint for generating more leads, creating Success Online using the Power-of-the-Internet, and you want to learn how to build a successful Online Network Marketing (MLM) Machine that you can depend on, make sure to subscribe to our Daily e-Newsletter.
To Your Success,
Shaun & Kimberly Keizur