With over 400 million profiles and roughly 112 social media users that use LinkedIn, LinkedIn has turned into one of the largest social media platforms around the world.
While its primary focus is on professional networking, a lot of people are drawn to LinkedIn for its capability to get in touch with past associates and reach out to new possible customers.
But, as a network marketer, how are you using LinkedIn to grow your business?
Here’s Six Easy Ways to Get You on LinkedIn and Grow Your Business.
1. Optimize Your Business Profile
Your business profile needs to be as optimized as possible with no blank space. Without a doubt, nothing is more discouraging then an incomplete and lackluster profile page.
Think about it this way, job hunters as well as possible future customers are doing their due diligence and inspecting your profile before even applying for a job or buying a product.
So, how do you think they feel when they see your business profile?
You want them to really feel excited and self-assured in your business and the easiest way to do this is by optimizing every little thing on your profile.
Put yourself in their shoes and give them exactly what they are looking for without them having to ask for it.
Show high-resolution graphics and be sure to post any career opportunities. Make certain to list out your products and services and put the most relevant at the top.
You need to be able to attract as many visitors as possible.
2. Get Endorsements & Recommendations
Complementary to optimizing your profile, connect with past customers or associates and ask them or have them endorse you.
A business with a high variety of relevant endorsements will most certainly leave a better perception to your page visitors. Likewise, it has actually been stated that recommendations on LinkedIn are worth twice as much as those found on your business website or blog, so make sure to ask for good recommendations if they are warranted.
A lot of people trust and rely on the information they see on LinkedIn, so make certain that the information they are finding on your page is positive.
Pro Tip: Giving endorsements and recommendations works both ways.
3. Be Genuine On Your Page
I hope your hard work doesn’t stop after the initial connection with your target audience?
It’s at this time that a personalized message (without a sales pitch or a link) will go a long way towards securing building a genuine relationship with a potential customer or prospect.
I can’t stress on the importance on the word ‘personalized’.
Prior to writing and sending a message, take a look at the user’s profile and educate yourself about them and jot down a couple of notes. Then in your personalized message to them, mention something that stuck out to you about their past work experience or an award they received in the past.
When they see that you have actually made the effort to genuinely get to know them more as opposed to sending a standard message, they’ll feel a lot more motivated to reply to you positively.
And last but not least, helping to link and connect others with your network of relationships can go a long way in developing a positive reputation for your business.
4. Reach Your Target Audience Using Advanced Search
LinkedIn’s advanced search option enables you to be very detailed when trying to identify for your target audience.
You can quickly identify the specific industry, profession, business role, gender, location, company size, as well as other demographics.
By doing this, you will not only save you a lot of time from connecting with the wrong target audience, but by specifically targeting a niche audience, it will likely generate higher quality leads that will, with any luck, turn into satisfied customers or possible future customers.
5. Follow Your Competition
This may appear counter instinctive, yet it can really help you understand your competition better.
As you remain up-to-date on the most recent news and current offerings of your competition, you will be able to make better educated decisions on what’s best for your business and likewise see what is trending in your niche.
You may likewise find that no other online network marketers in your niche are using LinkedIn or not optimizing their business pages properly.
If this is the situation, following the tips in this blog post will surely help put you ahead and give you that competitive edge that you might be looking for in your niche.
6. Remember, What You Share Matters
What you share on LinkedIn actually does matter. This is exactly what will define you and your business as a trusted authority within your industry and with your target audience.
The key is to share news, articles as well as insights that are relevant to your connections if you want to attract and grow the ideal audience.
If you’re continually spamming your blog posts into LinkedIn as status updates or worse yet, into LinkedIn Groups without ever asking a question or trying to attain engagement, you won’t get very far.
Believe me, I know from personal experience and so have many other online network marketers.
It is perfectly fine to share your content, but it’s also vital to be thoughtful when you do so and position it in such a way that can possibly get your connections to engage back with you.
I’m a big advocate in the idea that creating and sharing your own content is very important for establishing yourself as an expert, thought leader, as well as becoming the trusted authority in your specific niche.
However, avoid phrases such as “check out my video” or “check out my newest blog post” (same rule applies to all other social media networks FYIJ) because in all honesty, no one gives a damn about you until you care about them first.
Become a trusted resource and be helpful to your connections along with finding new ways to create a dialogue with them.
Remember that when you share something that is actually share worthy and relevant, members of your professional network see it and share it, you will increase your visibility considerably because you are gaining exposure to their professional network as well.
I hope you found these six easy ways to get you on LinkedIn and grow your business helpful? If you did, please don’t forget to share this blog post using the social share buttons below.
As your professional network continues to develop and add new features, it’s very important to freshen up your LinkedIn engagement strategy and make sure you are leveraging all of the abundant features it has to offer!
As you find new ways to spruce up your LinkedIn profile and reach your target audience your business will benefit.
Get on LinkedIn and engage with future customers and prospects and make sure that they have a great impression of you and your business.
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To Your Success,
Shaun & Kimberly Keizur