Everybody involved in Network Marketing, whether as an affiliate, an MLM business, or personal brand, knows that virtually on a daily basis there is somebody aiming to provide you with more tips or tactics to generate more leads, more sales, and ultimately the lifestyle of your dreams online.
There are an endless amount of ways that you can take advantage of to achieve online success and it’s very easy to get lead astray and start doubting where the propaganda ends and the REAL road to success begins.
The truth is, all the marketing campaigns in the world don’t stand up to achieving the one target that matters the most for any kind of brand, business, person or website: BECOME AN AUTHORITY.
Understand, strategies for marketing change – and change often.
The type of tactics that may bring in flocks of visitors to a website today can be useless and negated by tomorrow. Particularly with the manner in which Google consistently changes its algorithms – right?
The only thing that really matters, the only thing you can undeniably say is going to be worth investing – both monetarily and time – in now for the reason that its value will not diminish over time, is building a content driven authority website with many traffic streams that aren’t dependent on the trend tactic of the week.
That’s a bold statement, and we as Online Network Marketers overhear those all the time, but I intend to go further.
I need to show you as a personal obligation why a content driven authority website is what matters today and will continue to matter well into the future.
Once you know where the real value is, you will unquestionably see that this should really be the very epicenter of your businesses long-term success both offline and online.
I’ll give you some easy tips to help you establish, increase, and become an authority in your industry now, so read on.
6 Steps to Become an Authority in Your Industry
#1: Trust is The Principal Advantage to Become an Authority
So you want your business, website or perhaps your brand to become trusted?
That’s an excellent goal, however prior to that becoming an actuality, your website must become an authority. And the secret to developing authority is developing trust.
We tend to trust those who are consistent because they seem stable and consistent with us – makes sense?
This entails you to produce high quality information, or content, on a consistent basis, reaffirming to your audience that you are the source of the best content within their specific niche.
The most effective way to do this, of course, is having a blog.
If you can do this consistently without chasing after the next marketing “shiny object” that comes around, you will have a website that is a source of excellent content your readers come to and TRUST.
Concentrate on grabbing your audience attention with content that informs or educates them, or possibly provides entertaining information that makes them feel good. Identify exactly what they really want and actually give it to them.
Then keep providing it to them regularly so that they can count on.
This is the simple recipe for attaining trust, and once your brand has gained the trust of enough people, and they start to talk about you and share your content, your authority becomes visible not merely to your audience, but to the search crawlers that crawl the web – i.e. Google, Yahoo, and Bing.
#2: Why Go Through All of This Struggle to Become an Authority Website?
That’s actually the “elephant” in the room. Everybody has this delusion that building an authority site is “a lot of work.”
In truth, that’s just a myth.
It’s really far easier to focus on building an authority website that endorses 100’s of quality products compared to creating, maintaining and promoting 100 websites each promoting one specific product.
How many of you were told to create a sales page for every single product in your MLM that in turn you had to create an email follow-up series for each and every single one of those products? Screw that!
Most folks will go down a mini-site model path for six months to a year before recognizing that the ROI (return on investment), specifically time, is simply not there or the consistency of earnings is too unstable.
Yet how much further along your business path to success would you be if you stopped racing after the “pot of gold” at the end of the mini-site system today and in its place concentrate on quality and authority?
Why bother, you ask?
Simple – it all converts into sales. In truth, it is the vital ingredient to highly effective marketing. You see, the “holy grail” of marketing is to be so resourceful as to not even have need of selling.
If your marketing is good, selling is like taking candy from a baby.
However if you take your marketing programs from the used car salesman on the corner lot and “sell, sell, sell” – you’ll most likely sell your way right out of business.
Effective content marketing produces a quality authority website that oozes trust, relationships, and devoted readers.
You can then very discreetly drip links and reviews right into your content as well as offer “resources” and “endorsements” or “recommendations” – all with the right “soft sell” approach – and see your conversion rates triple.
We altogether love to buy – we’re all consumers in nature.
But the amusing thing about marketing is that NONE OF US like to be sold to!
Think about that for a second, and think of how you can apply your content marketing strategies to educate, inform, and become an authority with your audience – the sales will come naturally as a result.
#3: Increase Marketing Influence to Become an Authority
The main cause, in my opinion, for online network marketing businesses dying that I see repeated over and over again is that folks basically bite off more than you can chew with their resources.
They follow the false notion that more information and even more marketing is just what they need, so they continually chase shiny object after shiny object.
They work like mad to increase the reach of their website by any means necessary, yet frequently fail to improve its content.
They try to get as many back links as they possibly can, as an example, but what exactly are they linking to?
A bunch of times, the website they have actually spent so much energy and time marketing is merely not noteworthy which makes all that time, money and energy they put into their website an utter waste.
When you opt to concentrate instead on making your website an authority, you can do without all the various marketing strategies.
Yes, I would be a fool to say that diversity doesn’t matter, but your core income producing activities need to be focused on your website and the content it publishes – not in learning short-term methods to generate floods of traffic who bounce right off your landing page or who spend less than a minute checking out your website’s content, never to return.
You want visitors to arrive at your website and feel as if they’ve found something exceptional.
You want them to buy something or bookmark your website in their favorites tab and perhaps even tell a friend or two about what an awesome website they discovered.
Save your energy and focus on making awesome content, even if that means you don’t publish it that frequently.
#4: Your Content Becomes Prone to Viral Sharing
When customers tune into our message and start to focus on getting the type of content that they can trust and gain real value from, unbelievable things have actually been known to materialize.
The reality is, first-rate blog posts get reviewed over and over again, the same way great videos get viewed over and over again.
Recall that when you start to focus on your website to become an authority, your chief competition is yourself.
Everybody recognizes the power of great quality content.
It’s the specific song you set to repeat on your IPod. It’s that book you have actually read more than a few times, or that movie you’ve watched more times than you like to confess.
Follow your instincts and don’t resolve for content that you know isn’t really the best it can be.
Make it valuable to your audience and they will share it for you. Your readers will come to be your marketing and sales force – now that’s influential way to become an authority.
Keep in mind that people will surely share things that they believe is awesome or entertaining.
For the reason that they like the credit for having ‘discovered’ it and when they share it, they get the social approval they’re looking for.
The most effective content goes viral without you having to invest a small fortune on marketing, particularly if you can persuade somebody else with more authority to publicly reference or comment on the content your website has.
#5: Customer Retention Rates Will Rise When You Become an Authority
The bread and butter of any business is repeat customers.
Creating an authority website is about building up a consistent audience that continually comes back for more and more.
This is how you begin to slice out a niche that only your business can produce.
It’s how your brand becomes a gold standard online as those regular repeat customers buy enough to let you know how much you can afford to invest in making your website and its products and services even better.
This is what you should be perusing, because the bigger your audience gets, the more reputable you appear to those who are not yet in your sphere of influence.
Sounds very much like a big, regular audience implies authority, then, doesn’t it?
That’s precisely right, and this will have been your goal the whole time to become an authority.
#6: The Authority Website Model is a Universal Solution to Become an Authority
The best part is that this model relates to every form of monetization that exists.
Whether you’re building a Lifestyle niche website (I.E. Veganism), a Passion review website (I.E. Woodworking), an info product review website, or a professional services or consulting website – the Authority Website Model works for all of them.
An authority website that earns its reader’s trust both due to the quality of its content and the quality of its experience is a win-win. The website visitors and users are happy to sign-up, return, engage, and share the content they find on the website.
And you earn trust by helping people with whatever problem they might have at the time they land on your website.
It shouldn’t matter whether it makes you money or otherwise. The easiest way to earn the trust of your reader’s is to freely give extensive information on how to solve their current problem.
It’s likewise good to clarify why your solution is the best out there.
After you’ve actually helped the readers once and if the experience was all-in-one, a good portion of them will start reading more of your website.
If they like what they see, they will begin following you on social media.
They’re also more likely to subscribe to your email list or stay in touch with what you’re doing in any other way.
As long as you don’t upset your audience, they will stay with you for as long as they care about what you’re writing about. Which inevitably allows you to capitalize on that relationship to earn money while helping them and become an authority.
See this as a long-term relationship vs. a one night stand.
This is when being in business becomes truly worthwhile, and it’s well worth the time and effort it requires to achieve this level of success to become an authority.
The reality is, when you focus your efforts to become an authority website, instead of smattering it across 100 minor websites, your effort is reduced and your results are bigger.
Bonus: Quick Tips to Become an Authority
- Get a YouTube channel. Create a weekly video to publish in that channel. Make certain to embed that video on your site also. It’s no wonder that Google loves YouTube (they do own it) and websites that use video on their site gain authority faster than those that don’t. Additionally, your channel will become an authority itself and gain Page Rank equally fast so those videos embedded into your website improve the authority of your website also.
- Pro Tip: Use one of your published blog posts and re-purpose it by creating a quick 3 to 5 minute video out of it. Simple 🙂
- Get to 100 and beyond. Get 100 blog posts published on your website and make them great posts of high quality and unique content of 500 words or more. Many of our posts are over 1500 words of unique quality content. The more content, the more long tail keyword web traffic you will attract and the faster you will build your authority.
- Consistent blog posting. You need to be posting at the very least 2 or 3 times a week in order to not only build up your website content and footprint within Google, additionally show that you are relevant. If you are having difficulty finding what to post about, use Google Trends to find out what’s trending in your niche. Or simply follow one of those Top Earners in your niche and see what they are doing.
- Create great relevant content for FREE by inviting others in your industry to do a guest post or consider interviewing them via video or podcast. Reach out to those Top Earners in your upline and ask. I promise, they won’t bite.
Recognize that some of the biggest names in the MLM industry are big because of their authority. And exactly how did they attain that authority? Via content driven websites, books, videos, blogs, and articles!
To propose developing your website or brand to actually become an authority is going to be easy or fast would be misleading.
What I rather want to do and make 100% clear to you is that establishing an authority website is worth doing and worth doing well.
In reality, it is not any more challenging than chasing one shiny object after the next day to day.
There is no way to feel more secure in your business and take real satisfaction from what you do on a day to day basis than to be a trusted authority who provides people with real value.
This is something anybody can do if they pledge to following through on the information laid out in this blog post on 6 Steps to Become an Authority in Your Industry.
Thanks for reading our blog post! I hope you got some useful information out of it.
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To Your Success,
Shaun & Kimberly Keizur