Lead generation doesn’t just create web traffic and profits; it helps to develop your brand and increase your customer base.
Yet, in the midst of searching for increased web traffic, people typically ignore the art of turning leads into paying customers.
Email marketing works not just for lead generation but also for conversions, if you use it properly. Here are a couple of proven autoresponder tactics that can give you a needed boost in both leads and conversions.
Note: If you don’t have an autoresponder service yet, you may want to check out AWeber and get one.
7 Proven Autoresponder Tactics to Boost Your Lead Generation
Autoresponder Tactic #1 – Provide Free Trials or Products
Even the most cynical customer cannot resist a valuable free offer or valuable free sample.
Offering free trials of products, even digital products such as eBooks, Cheat Sheets, Infographics or even membership based VIP clubs, is bound to get more people to your website.
When you use an email autoresponder to handle this job, it becomes a very low cost way to build your email list and drive traffic to your website.
You can additionally increase lead generation and conversions by ensuring that your free trials are of high value and motivate traffic to become paying customers.
One caveat to this advice: don’t make people jump through hoops or go through an endless series of steps to get their free offer or sample. This is not only annoying and frustrating but will likely leave them feeling resentful and distrusting of your business.
Autoresponder Tactic #2 – Show Off
People enjoy getting services from industry leaders.
Most of us trust experts more than the average Dick and Jane, so building yourself and your business up as an authority in your industry is an essential part of marketing.
Autoresponder emails are a fantastic way to flaunt your expertise.
Don’t hesitate to boast about a brand-new product, a special achievement, or other accomplishments.
If people like the results enough, they might just buy from you! These kinds of emails are likewise a good time to get a little more personal with your market.
Use humor and display your personality.
It’s enjoyable to occasionally honk your own horn, so don’t be afraid to include one of these types of emails every couple of months or whenever you have a new product or achievement worth promoting.
Auotresponder Tactic #3 – Offer Free Quizzes
Have you taken a free quiz before? They run rampant on social media.
Whether a personality quiz or a “which fluffy kitty are you?” type of quiz, people on the web love to take these tests and share them with their friends.
Discovery more about oneself is fun!
Offering quizzes is an excellent way to drive web traffic to your website as well as adding them to your email list. You can basically ask for an email in order to get the quiz results, and the majority of people will readily optin for it.
This is really low cost way to build your web traffic. However, you might want to ensure the quiz is fun and in some way associated to your brand and your products.
Auotresponder Tactic #4 – Bring Back Products
Many businesses use autoresponders to announce new products, but autoresponders can also be used to promote existing products.
If a product is suddenly applicable because of changing seasons, trending news stories, or various other timely information, you should consider sending out an autoresponder email singing its admirations.
You can also reintroduce products with a huge discount, which frequently brings about higher conversions and sales.
Auotresponder Tactic #5 – The Upsell
While modern-day customers are a lot more careful of typical sales tactics such as upselling, you can find indirect ways to integrate these into your autoresponder.
When a customer buys a product from you, send them an email in a week recommending another similar product or maybe even a more expensive one.
You can include discounts, free shipping, or other offers intended to attract customers.
This tactic usually gets customers to come back and raises the likelihood that your website will become the go-to website for your industry or niche.
Auotresponder Tactic #6 – Solve Problems
Modern-day people love businesses that provide solutions to their problems.
Your autoresponder emails can help them to solve their problems by providing answers to common problems that people in your niche experience.
For instance, if you are offering home improvement goods, provide a how-to for a DIY project – one that necessitates using your products, obviously.
And please make sure your tips and how-to’s are brief, clear, and easy to follow and use.
Providing real solutions for real problems also increases the opportunity that people will sign up for your email list and later continue to visit your website.
It ensures your business is more relevant, staying top of the mind, which is always a great branding move.
Auotresponder Tactic #7 – Review New Products
If you have a new product, providing a review of the new product is a great way to let people know the benefits of the new product.
Be honest about the pros and cons of the new product, but ensure you describe in detail what actually makes it special enough to be on your list of products.
You can likewise review products in related industries or niches.
Moreover, don’t hesitate to ask for and post reviews and testimonials about the product.
People like to share their experiences with new products; customers are more probable to trust the word of another customer over yours.
Product reviews and testimonials will make people want to check out the product more and perhaps even buy it.
3 Short and Sweet Points to Crafting Your Autoresponder
1. Each E-mail needs to be Brief
How do you know when you’re “brief?” 200 words per autoresponder… that’s it.
2. Each E-mail needs to be Useful
When your customer finishes reading your e-mail, they should be able to do something new with their product or information provided.
It doesn’t need to be a big thing. It simply needs to be something they can put to immediate use.
3. Build up Excitement for the Last E-mail
If you create a longer series, like 7-10 parts, how do you keep your customers reading until the last one?
By being useful in each e-mail, many will stay for the entire series. Yet, if you can tell them they get a “special bonus” tip, or “hidden” tip in the last e-mail, a lot more will stay.
Autoresponders are a fantastic way to build lists, warm-up the relationship, and keep more customers long-term. If you don’t have one already, really think about making one.
These are just a few of the ways that autoresponders can increase your leads but also converting your leads into paying customers.
If you are not incorporating email marketing and more specifically autoresponders into your marketing, you are missing out.
I’m sure you have heard it a million times by now, but “The Fortune Is In The Follow-Up!” And it is SO true.
This is a fantastic way to reach a large amount of people and funnel targeted traffic to your website on complete autopilot.
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To Your Success,
Shaun & Kimberly Keizur