In today’s modern-day times, subconsciously, our buying decisions are shaped by social media. 80% of marketers believe that social media efforts increased their traffic. From the brands you subscribe to on Facebook to the new products you liked on Instagram, a consumer’s action is greatly influenced by a brand’s social media campaign.
For an online network marketer, it is imperative to determine the ideal kind of social media campaign that will get the attention of their target audience. But let’s confess that it is a lot easier said than done.
So what are some techniques that you can use on your social media campaign?
7 Tips for an Effective Social Media Campaign Exposed!
#1 – Have a Clear Blueprint on What You Want to Achieve
First thing that you need to remember is to have a clear blueprint or goal on what it is you actually want to achieve in your social media campaign.
Is it for increasing the traffic on your website? Or is it about increasing sales?
If you plan on increasing your sales, you might want to think about including some promotional coupon codes.
On the other hand, if you want traffic for your website, might as well share more links coming from your websites blog.
#2 – Create a Hashtag (#) Campaign
Hashtags can in some cases be irritating, yet it can likewise be a way to capitalize on the number of people who could possibly track your social media campaign.
If you don’t believe-in the power of hashtags, take some time to visit Instagram. Here, you’ll see multiple hashtags that are used in order to get engagement from users.
#3 – Invest in Visual Content
Visual content is equally as important as your written content. As a matter of, visuals can increase the willingness of people to read content by as much as 80%.
Photography and professional videos can come in handy when using this individual strategy.
One of the things that improve the value of visual content is the use of filters. Instagram is popular for this.
Also, there are people that take advantage of both paid and free software in order to simply improve on a photo’s color.
#4 – Develop the Right Voice
Social media is a tool that is meant to talk and engage with your audience. It is a personalized way of communicating with your target market.
In truth, even large businesses are putting in the time to use social media campaign to become more sociable with their audience. But in order to do this, you will need to have the right voice.
To identify the best voice for your business, it is crucial that you take a look back at your branding. This way, you’ll know whether you will have a funny, serious or a casual tone.
#5 – Don’t Hesitate to Use Paid Reach
Many online network marketers are now relying on paid reach. In 2013, there was a 50% jump in the number of Facebook pages that utilized paid ads.
And since Facebook’s organic reach is rather somewhat dying, this isn’t a bad idea after all. You may have read some advice online on how to maximize your social media strategy without paying for it, but keeping it honest, everything comes with a price.
There’s always that chance that you are not going to get to most of your followers relying solely on organic reach.
So when should you pay for a social media campaign to get the maximum reach?
If you have a huge announcement, might as well pay for it. If you are having a new product or introducing a new service, these are typically the best times that you go for paid reach.
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#6 – Post Non-Marketing Content
Why does it end up being a problem when you only use social media to pitch your products you sell?
Well, this might come as a shock to some, but social media was originally never intended to be used as a marketing tool in the first place.
So what you can do instead is to be a part of the social media community in order to get the ideal reaction from your audience.
#7 – Know How to Evaluate the Numbers
Evaluating your numbers gives you an idea of exactly what works and what isn’t working.
From the weeks where you received the most likes and engagement to the posts that are highly popular among your particular niche, it is very important to know how to analyze the data given to you for FREE by Facebook.
There are several social media strategies that you can employ. In fact, there are many ways on how to get to your ideal target market.
Do you have any other method that you like to implement in your social media campaign? We would love to know!
Thanks for reading our blog post! I hope you got some useful information out of this post on 7 Tips for an Effective Social Media Campaign Exposed!
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To Your Success,
Shaun & Kimberly Keizur