Social media has become a significant marketing tool for many online network marketing (MLM) businesses… Duh 🙂
It has proven to be a fantastic means to nurture online groups, learn more about your customers, stay in touch with what’s cutting edge in your industry, and is a wonderful inbound marketing tool.
However, like many things happing in the world of online network marketing (MLM), you may be asking yourself, “How do I gain a significant advantage with social media?”
Not merely in terms of growing and expanding my following but growing an engaged following?
I have too, and so have plenty of others.
The reality is that you can, and it’s easier than you might think.
If you’re absolutely committed and serious about nurturing a more engaged following, you’ll find this post useful. You’ll learn how to focus your hard work, increase engagement, check your progress and finally start seeing real growth.
Just a few tweaks and minor adjustments here and there could help you more easily achieve your goals and nurture your social media presence.
Ready? Let’s jump into it!
Your Social Media Presence: Get to know your audience
Your audience should be the complete focus of your entire blog and every little thing you ought to be based around helping them and solving their problems.
In order to do that, you need to know and identify as much as you can about them.
When you learn more about your viewing audience, you will be able to use that awareness to guide your social media initiatives and create a more individual experience.
Begin by putting together personas for various segments of your viewing audience.
Consider the following:
- Questions that they have
- Difficulties they’re facing
- Their dreams
- Preferred social networks (Facebook, Twitter, Instagram, Periscope, etc…)
- Preferred content types (written blogs, video blogs, YouTube, etc…)
You can perform surveys and other forms of research to discover more about your audience. There are plenty of tools you can use as well.
The main thing for the purpose of social media is that you get an understanding of which social media networks your audience favors, and exactly what they like to share.
Your Social Media Presence: Identify when your audience is most active
Have you seen any of those infographics drifting around the web claiming when the best times to post social media messages?
There are a lot of them and they look really good, but the reality is that they were developed and created off of someone else’s data – not your data.
Every online network marketing businesses audience is different, so if you want to truly know when your audience is most lively you need to utilize your own data.
Also, assuming you already have a Facebook fan page or business page, you can also check the “insights” section of your Facebook dashboard to see when your audience is online, and also what sort of posts they are engaging with the most.
This is a key component in any effective social media strategy.
Your Social Media Presence: Help people instead of selling to them
The entire concept and point of social media networks is to be social, and actual success means serving and helping others without asking for anything in return.
Your followers are genuine people and should be treated as such.
By serving and helping people you’ll be able to remain at the top of mind of your audience, so when a person does need a product or service you offer, odds are that they’ll come back to you – because you served and helped them.
“If you sell something, you can make a customer today. If you help someone, you can create a customer for life. – Jay Baer.”
Your Social Media Presence: Focus on building real relationships
The key component to making social media work is a focus and concentrate on building genuine relationships.
This quote from Ted Rubin explains it best:
“Relationships are like muscle tissue. The more they’re engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.”
Rather than focusing on getting as many followers as possible, focus on creating less and more meaningful relationships. Quality vs. Quantity.
Unquestionable, you won’t get the same social proof that having an enormous following will give you, but you’ll discover that you get more engagement and a more faithful following. That’s what will certainly make the difference.
This comes back to my earlier point on helping.
Help people without expecting anything in return, and you’ll begin to build up goodwill. In the long-term the effect of this can be huge to your overall success.
Your Social Media Presence: Engage, engage and engage some more
You could easily leave social media on autopilot – but you shouldn’t.
If you are serious about building a faithful following of Raving Lunatic Fans, you need to engage with as many people as conceivable, as frequently as you possibly can.
Don’t merely wait for others to engage, jump start the process yourself. Start a conversation.
Your Social Media Presence: Go visual and get more traction
Visuals are an effective social media tool.
For instance, Buffer found that tweets with images get 150% more retweets. And there is data to validate this on various other networks.
Before you share a text-based social message, consider whether you could share an image in its place.
Cheers for free tools like PicMonkey & Canva, it’s now unbelievably easy to overlay text onto an image or create your own distinctive images. A great example is the use of quotes and images you see all over Facebook or Pinterest or whatever else.
Your Social Media Presence: Monitor your progress with the right tools and find what actually works for you.
Monitoring and checking your social media initiatives is necessary for a couple of reasons:
- You’ll discover additional openings to engage and build relationships
- You can monitor your competitors and recognize how their strategy fits together
- You can monitor your own growth and gain insights and ideas into what’s working for you and your audience
There are several tools you can use to monitor your social media presence more effectively.
Cyfe makes it easy for you to setup customized dashboards to track the metrics that matter to you.
You’ll have access to lots of widgets which you can add to your dashboard. There are tons of various other widgets that can help you with a variety of other things, not just social media.
Price: Free to use for up to five widgets.
HootSuite has been my go-to social management tool for a very long time.
And while I don’t usually use it for anything apart from than that, it in fact has some really helpful reporting features that you may find beneficial.
Free plans get access to basic analytics but you can still get some handy data from it.
- Twitter profile overview
- Facebook page overview
- Click summaries
All of the above reports are free.
Paid reports include the following (and more):
- LinkedIn page insights
- Facebook insights
- Twitter Engagement (detailed/summary)
- Google Analytics
Price: Starts from free, pro accounts cost $8.99/month which upgrades limits and adds extra features which provide even better analytics.
This tool is so simple and useful at the same time.
In some cases you might want to quickly figure out where and how many times a URL has been shared.
Type a URL into Share Tally and you’ll quickly see how many shares it’s gotten over different social networks.
Along with the main social networking websites like Facebook, Google+ and Twitter etc, you’ll likewise find social bookmarking sites like BizSugar and Inbound.org.
Content plays a huge part in the social media scene so it’s essential to have a tool that makes it simple to find out which content people are sharing and talking about.
Using BuzzSumo you can search for your competitors, topics and more – the results will show you which pieces of content are getting shared the most.
You can also figure out who is sharing that content and engage with them from within the platform which is pretty frickin cool if you ask me.
It’s a great tool to find out the key influencers in your niche as well.
Price: Starts from free with limited results, paid accounts with reporting/analysis features start at $99/month.
If you want to start taking your business to the next level on social media you need to focus on building long-term relationships.
Your focus ought to be on long term, sustainable outcomes instead of trying to find an immediate benefit.
Maintain the focus on helping your viewing audience and you will grow a very engaged following.
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Do you have any tips or insights to grow your social media presence to add? Let us know in the comments below.
Shaun & Kimberly Keizur