It’s going to take more than that.
You can’t consider yourself a successful blogger if you can’t create an engaging blog post that influences change.
See, a decent idea or subject, good spelling and grammar, and a solid mastery of the essay form are adequate for a decent blog post.
But, if you wish to create an amazing, engaging blog post, or one that actually makes people go, “WOW! I’ll share this on Facebook!” rather than “Eh, this isn’t anything special”, you have to go more than the basics.
If you have a true passion for your specific niche, it’s likely that you will have a lot of fun writing content for it on a regular basis. But, can you say the same for your blog readers, though?
Let’s have a look at some useful tips to write an engaging blog post, which slowly but surely converts to higher website traffic and sales overtime.
A few of these tips involve you forgetting about modern writing styles and embrace a more relaxed style.
Ready, here we go. 🙂
7 Tips on How to Write an Engaging Blog Post
Readers are more likely to stay focused on something they really feel is written particularly for them. It creates a sense exclusivity. It makes them feel more special.
If somebody you follow on Facebook or Twitter sends you a personal or private message and shares something, wouldn’t it make you feel special?
That’s exactly what takes place when you make sure your posts are speaking right to one person in particular.
So, how do you do it? Write as if you’re speaking your best friend. Use words that you’d usually use in everyday chats.
Don’t attempt to appear smart and use terms that you can’t directly describe without the help of a dictionary. Be normal. Be simple and brief.
You know what they say, K.I.S.S.
Give Them What They Want, Need, & Desire
This may seem obvious, yet it goes beyond merely creating general subjects about your specific niche.
Keeping your website content enjoyable essentially depends on nurturing your readers with the information they are actually looking for.
For instance, if your blog 50+ published posts, odds are there is a couple in specific that bring you slightly more web traffic than the others.
Create some minor variants of said subjects to optimize your organic web traffic and keep returning website visitors happier with updated content.
BuzzSumo is another superb means to find out just what your niche target audience wants even more of, as they display you the most shared content throughout several sites and sources.
Lastly, monitor your website statistics through Google Analytics or any other reliable stat counter. (Note: Google Analytics is FREE… Thank you GoogleJ)
The days of writing a wall of text are long gone. School books trained us that a strong paragraph required 3-6 sentences to add any type of real value.
Luckily for you, you are now writing for the Web, not for some sleep-inducing book.
Keeping your paragraphs short and sweet can make your content extremely consumable.
People are more probable to read the following sentence because, well, it looks so short and sweet.
Your paragraphs ought to preferably consist of 2–4 sentences at most.
The skill to write an engaging blog post can be approached in diverse ways, all at the mercy of your target audience and exactly how your blog posts come across.
Some bloggers like telling a good personal story within their post, making use of examples and/or indirect information.
Others flourish by being conversational, sounding virtually the same way they speak a buddy and not getting fixed on grammatical guidelines.
Whatever the situation might be, bear in mind that your readers are just people.
Even if you have a very professional website, insert a little humanity to hook and keep their interest on a more personal level.
Occasionally we’re a little careless to write the next amazing article or merely don’t have the time. Life happens.
Gratefully, we currently have plenty of visual substitutes that help us publish much faster and keep viewers more engaged.
Get in the routine of (sometimes) embedding a YouTube video clip to support your existing content.
Additionally, make use of infographics to help describe a subject a little bit better.
Remember that you don’t necessarily need to create these yourself (as embedding and networking with infographic owner’s works amazingly).
Lastly, basic images likewise speak louder than words; include a minimum of one within the blog post body and not just at the top or “featured” image.
Recognize Others in Your Niche
In some cases we keep a blog post “sheltered” by not pointing out or linking out to others and only interlinking to our own existing posts.
Providing ample recognition to others in your niche helps readers relate more to you.
Why? For the simple reason that many of your readers are likely fans and followers of the person being cited or linked to.
This progressively helps create a better feeling of trust due to the power of association.
It likewise obliges the reader to leave a comment because he, as well, was notified of your reference.
This works particularly well while referencing others in your specific niche, the way influencers like Ray Higdon have practiced for many years.
As a closing note, use statistics to scare the heck out of your readers.
Well, possibly not scare the heck out of them, but if you’re actually trying to emphasis the significance of something inject some updated stats into your blog post.
Statistics are amazing at adding credibility to your post. And these also push readers to take action.
Imagine seeing a headline like this:
“98% of Bloggers Will Lose Money Due to This One Common Mistake”
Obviously you need to do your research before just throwing out some random stat.
Don’t just create a link bait headline that is misleading to your readers.
Additionally, including credible statistical data whenever possible is a great way for people to engage with convincing information on specific subjects.
Summing It Up
There you go, I gave you my top 7 tips on how to write an engaging blog post.
Try these the next time you blog and see the difference in your target audience’s response to your post.
How do you actually create an engaging blog post and keep them very relatable?
Share some additional tips so we can all benefit.
Also, you are probably reading this blog because you have a desire to build an amazing online business with your passion.
If you are like me, you just want to do what you love, make a difference in the lives of others, control your own schedule, and work from home.
If that’s you, I’d love to help you out more.
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To Your Success
Shaun & Kimberly Keizur