Online network marketers, bloggers specifically, have a love/hate relationship with Google – love the web traffic that they receive but are always questing for page #1 rankings which can be maddening to say the least, to actually get.
Let’s face it, without Google and the service that it provides, we wouldn’t truly have much of a business at all.
And although I frequently talk about not being solely dependent on Google for your success but instead creating value-added content for your audience, you also must be doing every little thing you can to make certain you’re getting as much website traffic as possible from the search giant.
In this post I’m going to discuss a couple useful tips that Google needs to see on your blog. Which will hopefully help you get more website traffic by considering SEO a little bit differently.
SEO has changed… somewhat
The fine art of search engine optimization has actually changed a lot since I first began blogging. And with every year passing, Google is getting better and better at evaluating which website is actually worthy of front page rankings let alone the all coveted #1 position on page 1.
Yet it’s likewise important to note that Google has also altered the type of content it wants to see on the front page.
For instance, five years ago the top results were frequently dominated by long-standing sites that did indeed have a lot of authority – some of the blog posts were 10+ years old. Nowadays however, you’re more probable to see some greater quality content from a few minutes ago up on the top of the searches.
Just look at the screenshot above where supposed SEO makes things more confusing!
Here you can see the search results for some SEO thing I was looking up where you have Quicksprout as the top result back from 2011! You can likewise see the other results where Google “copies” a snippet from a blog post and is actually trying to answer the question on the search page itself.
Now let’s take a look at a search result (below) where one of Google’s customers (people searching) may want to see one of many things. You have the authoritative Wiki, the schema markup, the long form reviews, some fresh Tweets, and then a bunch of “at a quick glance” content.
All of this is evidence that SEO has changed.
Google is not searching for simply the main keyword anymore – they’re actually trying to find a range of quality content that will suit a myriad of different users.
7 Useful Tips That Google Needs to See on Your Blog
In order to implement your content marketing strategy as well as possible in this ever changing search environment, YOU need to take positive SEO steps to make certain that the content we create and publish to the world is lined up with what Google needs to see on your blog.
Here are some useful tips that you can try to do:
1. Solid branding based on content
This seems like rather random thing to point out in a blog post concerning SEO, yet it actually has become something that Google needs to see on your blog since the fatal Panda update (well, some folks think it was a fatal blow from Google J).
Basically, with recent squeezes to this Google implemented algorithm, the blogging community saw a big change towards reputable brands and websites.
What this showed us is that Google is truly seeing to it to send their customers to trusted websites only. Understandably Google doesn’t want to send people to questionable blogging sites with poor content, no visible author or MLM business information, a free blogging website and lots of duplicate content.
The major drive of the Panda update back in 2011 (and the succeeding tweaks) is that Google just wants websites with the highest quality content to be at the top of the SERPs, even if all the supplementary signals (like backlinks) are amazing.
This sets the stage for the next set of tips I’m going to discuss as far as what google needs to see on your blog.
2. Problem solving
The next update that I want to point out is the Hummingbird changes since it plays a massive part in how online network marketing bloggers should think about their keywords/keyword phrases and targeting.
This specific update altered the way Google actually looked at the searches so that they no longer stressed keywords but rather looked at the purpose behind the search.
For instance, people searching for “essential oils” may actually be looking for “should I use essential oils? “ or “what are essential oils? “, etc.
We (Yes, You and I) should keep these discrepancies in mind when generating our content.
The bottom-line of this point is that Google intends and rather wants to direct people to websites that actually solve problems.
The more thoroughly you can address and solve that specific problem of the search, the higher the probability of your website is going to rank.
For instance, if you take a look at the website ranking at the top of Google for “compare insurance coverage” you’ll see the result has a huge amount of content (roughly 900,000 pieces of content), but the one that is taking top spot also has this attractive feature where you can pick from a choice of insurance coverages and compare them side to side.
You simply select the box Start saving now, and then you get a great looking pop-up displaying all the details. This website is probably making millions from this ranking as well as probably having a lot to do with this modest tool that probably cost them a few hundred or thousand to build and sustain. Talk about a nice ROI!
This is a very exceptional method to address and solve a problem for people considering insurance and, likewise, we have to figure out new means of answering problems within the context of our blog posts.
3. Mobile-friendly website designs and features
In April of 2015, Google released the mobile-friendly update.
This was actually a little unusual because they (Google) in fact publicized it ahead of time and provided everyone adequate time to get aboard with the forthcoming changes.
The concept is rather simple: if your blogging website isn’t mobile-friendly, then there is a much less chance it will show up in search when people are using their mobile devices. And justly so.
Searching on a non-friendly website with your mobile device can be a real annoyance and sluggish experience and will likely have searchers quickly hit the back button and never come back to your website.
The best thing you can do here is confirm that you have a quick to respond theme that automatically readjusts the dimensions of your blog’s design when it identifies a tablet or mobile layout.
This is rather simple to do with most WordPress sites and most themes these days are made to be responsive out the gate. You check your websites Mobile-Friendliness here.
That being understood, there is a lot more you need to think about than just a responsive theme.
We outline different ways for you to optimize your website as well as some key ways to avoid over optimization of your blogging website in this blog post here which I strongly suggest you read.
4. Quality backlinks
If you’re a blogger that is trying to grow a business online you’ve possibly been thinking of backlinks for a while now. This is a bit more back end SEO than the other tips, but I still feel that I need to discuss it.
A quality website will attract quality links from a range of sources.
For instance, you might obtain links from other blogs, brand-new sites, YouTube videos, Twitter, Facebook, etc. These references or backlinks, all develop a picture of a very healthy, quality, organic website in Google’s judgment of your website.
This can also be taken a step further – the anchor text that is used is very significant as well.
Check out this blog post here to learn more about anchor text and why they are important.
In the old days you could simply construct back links with an anchor text of “blogging tips” if you needed to rank for that specific keyword.
Nowadays however, it has changed. It actually serves as a bit of a warning signal to Google because it appears like you’re deliberately trying to game the system.
When you do guest blog posts, forum posts, etc. ensure you always link to your blog in an organic and genuine way and DON’T overdo it with the anchor text.
Ensure that your backlinks are coming from appropriate websites, but similarly try to ensure the links are from a wide variety of sources.
You can check the source of your backlinks on Google Analytics which is a free service provided by Google.
5. Visual Content
If you do a quick search of the front page for virtually any keyword phrase or keyword, you’ll likely discover that the top ranking posts largely have one thing in shared: visual content.
Sites like BuzzFeed are practically wholly videos, gifs as well as infographics with only a little bit of clarifying copy.
And there’s a really good reason for this. As an increasing number of people get mobile and increasingly more mobiles get 4G and 5G low-cost data plans, the blogging community is seeing significant rise in the viewing of content that was formerly slow to load.
People like to like and they love to share what they like. Hence, more shares usually likens to improved rankings over time.
Among my favorite fitness sites, Body Building, ranks virtually number one on Google for virtually every basic (and high traffic) keyword and keyword phrase that deals with bodybuilding. In this article on Finding Your Perfect Bench Press you’ll see how much of it is images, videos and little comparison charts on correct and incorrect lifting techniques.
The Social Media Examiner frequently comes up with outstanding visual content that performs really well.
Have a look at this awesome LinkedIn Mobile blog that they recently did about the recent LinkedIn Mobile App. Visuals, Infographics, and content.
The point is, don’t underestimate the importance of high quality visual content.
On a side note, I’m currently building up my LinkedIn profile to connect with other online network marketers, so if you haven’t connected with me yet, feel free to connect with me here.
6. Geographically targeted features
When Google introduced its Pigeon Update, it signaled a huge alteration towards more local results.
Google wanted to make use of the GPS feature in your phone as well as the Wi-Fi location in your home to help you get more local/ neighborhood applicable results when you looked for services or solutions to problems.
As the example above demonstrates, searching for “best brick oven pizza” in Colorado Springs will get you entirelly different results then searching for “pizza” on your phone are in Denver or Boulder Colorado.
So what do you do?
Well, if your blog is meant to draw in customers in a certain area, you need to see to it that you actually have the capability to service that area.
- Add your address to the website
- Have company information
- Be active on Google Maps by claiming your listing
- Make sure you start replying to reviews on Yelp and other review services.
- You can even use Google My Business to verify a location for your blog or business.
7. SEO isn’t all technical anymore
With the many algorithm changes Google has gone through, now more than ever, Content is King!
Google wants the best, most relevant content to rank highly, and the result is that SEO has become more human-friendly.
Google is looking more at the kind of content you’re sharing with people, instead of the number of keywords you can shove into a blog post or website.
Yes, technical SEO stuff like where you place your keyword in your H1, URL, meta description, and title tag still matters.
But, more importantly, it’s how you use those keywords to answer questions people are genuinely asking.
Instead of merely entering an impartial keyword like “hair dye”, optimize for phrases such as “how to use hair dye?” This will help you create quality content that really matters to people.
So… How does your blog size up?
How many of these 7 useful tips Google needs to see on your blog are you using?
Are you faring well?
More importantly, do you think I’ve missed anything in this post that might be really important for people who are looking at getting better Google rankings and web traffic in 2016 and beyond?
Leave a comment below and please give it a share if you enjoyed the read.
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To Your Success,
Shaun & Kimberly Keizur
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