As an Online Network Marketer/ MLMer, you know that creating and sharing content is a vital part of your marketing strategy.
When done right, it keeps you top of mind, builds credibility and trust, starts conversation, and inevitably builds a community of loyal customers.
When you are able to enhance your blog content, you gain a valuable asset for building your brand.
However, without taking deliberate actions to optimize your website for traffic and lead generation, your blog may not attract a target audience as well as you pictured it.
Discover the following eight ways to enhance your blog content and increase the target audience you seek.
Grow Your Web Traffic
If you fight with low viewership, among the most crucial ways to enhance your blog content is simply by growing your web traffic.
For many Online Network Marketing blogs, this method is a two-stage process.
First, start by optimizing your website for relevant search terms with popular keywords and keyword phrases for your industry or specific niche.
After you’ve actually identified strong keywords and keyword phrases for your industry or niche, set up a consistent content and blog creation schedule around those search terms.
Try publishing a new blog post once, twice, or even more times a week and take a look at the results.
If your web traffic starts to grow and increase from posting more than once a week, make that consistency level your new goal for the amount of times you should be publishing new content.
Increase Your Audience’s Time on Page
Attracting brand-new viewers won’t help enhance your blog content so much if you can’t keep them interested.
Let’s face it, quality content isn’t good enough anymore.
You need to go beyond just being intelligent and informative (read: dry, boring, and academic) to being entertaining and useful.
That might sound like a tall order to enhance your blog content, but it’s not.
Write as if you were talking to your friends at a bar or cocktail party and do your best to actually teach your readers how to do something.
Don’t just talk about X and Y. Talk about how they can do X, Y, Z themselves.
The key is to prevent viewers from clicking away too soon by enhancing your blog content readability across all devices (Yes that includes mobile), writing detailed-packed posts, using high-quality images, and even considering using video.
Once your visitors finish with a single blog post, don’t let them click away.
Reduce your bounce-rate and influence your readers to stay on your website by including inner links within your blog posts and mentioning more value-added content on sidebars.
Add Unique Value
Regardless of how loyal your audience members may be, I guarantee they are reading way more than your blog solely.
Make sure that your blog adds unique value for your readers.
While it’s essential to take part in the discussions important to your industry and niche, you don’t have to reuse worn-out topics or duplicate other blogger ideas.
Rather, find a brand-new way to make your blog stand out from the crowd.
Create case studies to market your products or services, craft curated blog posts to connect with the leaders in your industry, or include updated rich media that entertains and informs.
Include More Digital Media
Visual content can easily enhance your blog content or website.
Not only does inserting videos and graphics enhance your blog content, it likewise allows you to say more with less.
This tactic can moreover make your blog more notable for your visitors.
With visual content, conversely, you shouldn’t restrict yourself to just using static images.
As a matter of fact, integrating digital media such as infographics, eBooks, white papers, and videos can quickly help take your blog to the next level.
Use eye-catching infographics, good quality images, and videos to help visitors appreciate, absorb and engage with the high-level information you are giving them.
Include eBooks or white papers you’ve written to develop your brand as an authority in your industry or niche.
Certain digital media needs may differ from industry to industry, yet one aspect remains true no matter what industry your blog covers…
The more sites and content you need to contend with, the more essential it becomes for you to provide your audience something more with digital media.
Network With Leaders & Influencers
Despite how big your blog may get, building connections with leaders and influencers in your industry never ever loses its residual value.
Mention leaders and influencers in relevant blog posts. Create links back to their websites and viral or popular content.
Think of links as the currency of the web.
In addition to linking to posts you’ve referenced, you can also refer to and link back to one of your own related posts, which will also help your blog’s SEO.
Next, connect and engage with leaders and influencers on social media and link to the content where you’ve integrated their influential views and ideas.
Overtime, encourage them to share your content with their own devoted audience to help increase your network and drive more traffic to your blog.
Start a Conversation
If you want to build a community to enhance your blog content, starting a conversation is one of the easiest approaches.
Encourage your viewers to leave comments on your blog posts by asking them to share their insights, answers to your questions, are easy ways to enhance the experience for themselves and other viewers.
Lest you create some seriously controversial content, most conversations or discussions won’t come about on their own.
Welcome readers to participate by finishing blog posts with questions and creating clear call-to-actions.
Make sure, if you’re using a WordPress website that comments are turned on.
When your blog eventually has a sizable, involved readership, think about using a more feature-intensive comment system that further improves the community you’ve put together.
Regardless of how much your visitors and readers comment on or engage with your blog, your blog subsists in a virtual vacuum when you leave social media out of the picture.
Figure out the most effective social media platforms for your industry or niche and begin sharing your content consistently.
When sharing a post on Facebook, Twitter, or any other platform, don’t trust that your audience is going to engage without being stimulated.
Ask some questions, ask for some opinions, and encourage your fans and followers to get engaged with you on social media.
Readers are sure to join the conversation and leave comments on your blog, as well.
If you decide to schedule and auto post content on your social networks, make certain you don’t take the automation feature too far.
Respond to questions, add your own comments, and get engaged with your audience.
Capture Your Audience
As you make every effort to enhance your blog content and grow a dedicated readership, don’t overlook your audience members.
Rather, benefit from the chance to capture your audience and bring your readers into your marketing efforts.
Dependent on the nature of your blog, you can pursue a lead generation campaign in a number of ways.
Begin by including a pop-up to your blog, asking viewers to give their contact info to sign up for your email newsletter.
Have a place for your web traffic and readers to subscribe to your blog and ensure it stands out.
If your blog provides eBooks or white papers, require your readers to provide their contact info before they download your valuable content.
Once you’ve actually convinced visitors and readers to sign up for your services, don’t forget about them.
Create consistent, regular, and automatic email newsletters (via an autoresponder service) and marketing campaigns that keep your audience up-to-date on your latest and greatest content, products or services while encouraging your readers to return to your blog.
Final Thoughts about Ways to Enhance Your Blog Content:
Whether you’ve actually had your website for years or you’re a novice to the world of blogging, room to enhance your blog content always exists.
Hopefully these eight ideas will help you make your blog one that engages, entertains, informs, and inspires.
What new tips will you try out? What ways to enhance your blog content would you add to the list? Leave your comments below.
You are reading this blog because you have a desire to build an amazing online business with your passion. If you are like me, you just want to do what you love, make a difference in the lives of others, control your own schedule, and work from home.
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