When it comes to working your online network marketing (MLM) business and increasing your success through social media for your business, it is reasonable that you should anticipate some return on investment (ROI) due to all of the time and effort that you put into the world. The ROI may not initially have anything to do with money; nevertheless, that is your definitive goal, just like everyone else’s.
Social branding is not just for people who are in the public eye. Social branding is and should be for anyone that is trying to take their online network marketing (MLM) business online and it is important that you appreciate just how important it is for you and for your business success. This is particularly true nowadays, with the appeal of the Internet and the amount of interactions on the various social media networks occurring on a daily basis.
The need for your personal brand
There are several vital reasons why your social brand is essential to your business’s success. First of all, you need a social brand because people are going to do searches and for answers and hopefully they will find you and your business. You absolutely want this to happen.
As a matter of fact, if it doesn’t take place with this specific action, you will certainly have no hope of building a relationship with potential prospects and ultimately getting them to buy what you are selling (it is irrelevant whether it is a product, a service, or both).
The truth is that your online connections will be trying to find the best in that particular niche and when they stumble upon your information, it may take a little while and a lot of evaluation before they decide to actually contact you. And this is exactly why you need to see to it that your social brand is in tip-top form.
Seeing the ROI
You dedicate a large sum of time and a great deal of initiative on your social media interactions. It should only be fair that you desire something to show for all of the efforts that you are making. You will want your online connections to read your content and comment on what you have shared. After that you will certainly want those online connections to like your content so much that they want to share it with other people.
At this point, your hope is that it will go viral. If it goes viral, many more people will read it and comment on it as well. The more people who are aware of what you have to offer, the better your chances become for boosting your business. A part of that process (in the earlier part) is people “liking” whatever you are sharing. That is how you gather momentum for your brand, products and/or services.
When it comes to your social brand, which you can also look at as your social presence, you need to be asking and have the ability to answer some key questions.
What are you attempting to accomplish?
When it comes to working your social brand, it is important to really understand exactly what you want to accomplish. You need to bear in mind that quality is a lot more valuable to you and your business than quantity.
In reality, if you have a massive number of fans and followers, it doesn’t automatically mean that you will be successful at selling anything at all. Even if one of your online connections likes your content, it still may be a pretty big leap for them to actually buy what you are selling or even leave their email address for your newsletter.
You will probably find it practical (and useful) to take a look at the connections that you currently have and try to nurture those relationships to the best of your ability. They will prove to be very beneficial to you and to your business.
At first, you should look at your initial social media interactions as if they were at the infancy stage of your relationships. They are absolutely essential for your eventual success but they are still a far cry from your endpoint whether that is a purchase of a product or service, sponsoring a new rep, or something else.
It is crucial for you to remember never to give anyone a hard sell, whatever your relationship is with that person. Nobody will respond positively to that.
Rather, you need to focus on building a meaningful, rewarding relationship with the person that will last for a very long time. You should be aware of how your social brand ties into your relationships and you have to see to it that you create a pact between the two.
If you work your brand correctly, you will be engaging other people and they will be delighted to communicate with you.
Are you using what you are learning from your social brand as much as you can?
First of all, there is a lot more to the social media networks and how you use them than you may think. They go way beyond simply publishing and posting content and sitting back to see how other people respond to that content.
Each social media network has incredible capacities and you owe it to yourself and your online network marketing (MLM) business to become educated about all that each and every social media network has to offer. My recommendation is to at a minimum become familiar with Facebook, Twitter, Instagram… and if you intend to incorporate video into your marketing strategies, check into using YouTube or maybe even the new Periscope app.
Do you know about the new Facebook Mobile Lead Generation Ads?
After you understand what the tools are, you should take advantage of them as much as you possibly can (of course, that only means that you should take advantage of the aspects that make sense for your business).
However, trying to incorporate more than one social media network marketing strategy can quickly cause overload and the result will be a mixed message. Focus on mastering one social media network such as Facebook and once you start getting the results you want, then you can bump it up to two and three and so on, social media marketing strategies.
You should also take advantage of an analytics tool such as Google Analytics. Compiling the analytics or numbers behind your business is extremely important and it is the best way to understand what you are doing effectively and what you are not doing effectively so that you can sharpen your content and efforts appropriately.
How do you recognize if your social brand is successful?
It isn’t really enough for other people to “like” what you are sharing. It is all well and good but it isn’t enough! People can “unlike” you just as quickly as they can “like” you if you start to veer off course with your target audience.
What you actually want is for them to truly want to connect with you and to express themselves in a way that helps you to really work your value added, high-quality content or improve your content, if that is necessary.
You really want the next level of communication to become your consistent reality with the other person on the other end. And the only way to accomplish that is if you have a real relationship with that person. Otherwise, they won’t tell you how they feel and what they want, need, and desire.
It is incredibly important to remember that when you are engaging with the other person, you must consistently make them your top priority. It must always be about your ability to solve their problems and pain points.
Regardless of just how amazing you and your online network marketing (MLM) business are, if you are not able to resolve their problems or pain points, the rest of it is utterly irrelevant.
Your social brand and how you present it (and how others perceive it) are critical to your online network marketing (MLM) success. Your social brand is something that you should take great deal of time and effort to develop.
Another important thing to consider is that you must always share your story and it must be authentic. Your social brand is your calling card in so many ways.
Your brand must hold value that the other person feels cannot be found anywhere else.
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience… everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experiences your complete sales process.
When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you.
It is critical to be aware of your social brand experience and have a plan to create the social brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out strategic plan.
I hope this helped you in answering important questions regarding your social brand. If you would like more tips like this, hop on my FREE Newsletter. Daily, value added content delivered to your email for FREE.
Shaun & Kimberly Keizur