I assume that your objective in either your MLM or Network Marketing business is to acquire customers for life? And if my assumption is correct, you should seriously consider attraction marketing. Attracting lifetime customers of your products and services is the basic principle of attraction marketing.
But, if you are anything like me, when I first started online marketing, I looked like a deer in headlights when a person informed me that the trick to being a top earner in network marketing was to master Attraction Marketing.
“How do I find people to buy my products by practicing attraction marketing?”
At that time, all I desired was to get more reps into my network marketing business and I could not understand why going on the internet and telling people that they should join my business wasn’t enough. I didn’t realize that I was branding the company and not myself as the authority. I didn’t realize that I was just looking desperate to everyone.
Then it hit me, after checking out a book 3 months ago that explained specifically just what these leading marketers were doing to me.
It was ATTRACTION MARKETING!
Via the value they delivered online, with video clips, blogging, Facebook, I discovered myself attracted to them. I found myself searching for every single newsletter, training video, blog post, Facebook post, and Webinar, because they were sharing with me real strategies that worked. They were giving me the value I needed to become a loyal subscribers, Fan, Follower, and at times, purchaser of their products.
So Why Should You Care About Attraction Marketing?
With all the competition from your peers online you NEED to have an approach in place that will aid you by developing a faithful myriad of fans and followers. Fans as well as followers who will unquestionably purchase from you over and over again. Fans as well as followers that buy from you, understand you, as well as depend on every word you claim because they are attracted to your brand and your content.
If you wish to have a financially rewarding network marketing business online, believe me, from experience and the lack of results in our early years going with “Old School” marketing techniques, attraction marketing has actually been our secret to success.
So let’s get back to just what is attraction marketing?
It’s actually nothing brand-new, as a matter of fact you are most likely buying and also joining programs because someone is exercising attraction marketing in their business on you.
Think about this situation: Your annoying family member has just signed up with a new business opportunity and a few days ago unexpectedly he/she calls you, after not speaking to you for the past 2 years. They inform you about this brand-new business undertaking and although you are a little captivated by the possibility of financial freedom, you are still upset at your family member calling you up out of the blue just to pitch you a business opportunity and you politely tell them “No Thank You”.
So a couple of days go by, and curiosity gets the better of you and you find yourself doing Google searches for more information about this possible business opportunity. Low and behold, you find all kinds of websites about this opportunity. In fact, you click on the link that is at the top of Google Search and are taken to a blog that is loaded with content. But besides all the content this person has on his website, this person isn’t pitching anything to you but actually providing value on “How” you can actually become a success in this business.
You invest a couple more days researching this guy, reading more of his content and you truly start learning and grasping his concepts. In fact, you find yourself attracted to his content because you realize he is actually providing fairly honest value and you see the potential in him helping you achieve success. And it’s at that point that you locate his “Buy Now” button and you join his Team… Not your irritating family member. Instead, you joined this person who you have actually never met, however, felt attracted to him.
Your Journey Begins…
SO LET’S DISCUSS A FEW OF THE FUNDAMENTAL CONCEPTS YOU NEED TO MASTER IN ORDER TO BE A MASTER AT ATTRACTION MARKETING:
What kind of message do you want to convey to your audience in a real, genuine, honest way? For example Kim & I assist struggling network marketers to create successful businesses online utilizing Social Media and Blogging. We understand who our audience is and we recognize that our message must be received as real, genuine, honest value in order for it to work.
The key right here is to recognize what you know, what you understand, and exactly how you are going to share the benefits with your audience.
No one cares about how many antioxidants are in your vitamin pack, that your belly wraps are made of all-natural ingredients, or how many super-food ingredients are in your shake. Who cares? What people really want to know is; does it work and how will it work for them?
Look at all the leaders around you. You don’t see them pitching their business opportunity on Social Media do you? What exactly are they doing? They are providing real, genuine, honest value to their audience via video, testimonials, blogs, etc.
2. Be a product of your product.
This means use it, count on it and also show your viewers ways in which they can realistically benefit from it. Something I have constantly exercised in our business is to never sell anything to my viewers unless I have in fact used it and have actually gotten results. Once again, real, genuine, and honest.
If you rely on the high quality of your product you are selling, you will have a far more passionate attitude discussing it with your viewers and that will be eye-catching to your audience in itself. The end result … CUSTOMERS!
Permit your audience to get to understand you, like you, as well as depend on you. Take time to actually get in touch with your audience via your messaging as well as come from the heart. In this manner when the moment comes and you prepare to suggest an offer or a product, your audience will probably buy from you over the next person due to the fact that you have actually done a great job of enabling them to identify, like and trust you.
If you exercise the tips above and truly master the fine art of attraction marketing, you also can build a long term rewarding online business that will last for years ahead.
For even more killer details to aid you in mastering attraction marketing, check out this 10 day bootcamp from my friend, Ferny who is the master of attraction marketing. No matter if you are not in network marketing or you are, if you are seeking to create a long term business online, I wish to motivate you to look at this 10 day Attraction Marketing bootcamp, FREE of cost, by Clicking Here.
Shaun & Kimberly Keizur
PS: If Your Upline Does Not Have a Step-By-Step Blueprint For ONLINE Marketing Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access