The debate rages on… Old School vs. Online Marketing? Lots of new home-based business (MLM) owner’s focus so much of their efforts on their product or service, not recognizing that success isn’t simply from what the business offers, but rather the skill needed to reach a target audience and get them to buy.
Marketing is a vital component to home-based business success.
Before the Internet, marketing, particularly to the multitudes, was tough and very expensive. The Internet has actually changed that; though that doesn’t say there isn’t a place for Old School/ Traditional marketing methods combined with Online marketing.
Exactly What is Marketing?
Marketing is basically anything you do to promote your products, services, and business to attract customers and clients to buy from you, including advertising, promotional, sales, social media, retailing, and distribution.
Luckily, with the evolution of the Internet, you have two types of marketing where to spend your marketing time and greenbacks; Old School marketing and Online marketing.
There is a constant fight between which method is most ideal at providing the superior benefit and value – bang for your buck?
The reality is, both methods can be valuable, and there is no need to select one over the other.
Nevertheless, the secret to making the right distribution of marketing money and time remains in understanding your target audience, the best method for reaching them, and the benefits and drawbacks of each type of marketing.
Old School vs. Online Marketing… What Do You Think Is Best?
What is Old School/ Traditional Marketing?
Essentially, Old-School marketing is the marketing strategies used before the Internet.
It comprises a wide variety of marketing methods such as direct sales, TV, radio, mail, print advertising (i.e., magazines, coupon books, billboards… and so on.), as well as printed promotional materials such as brochures and pamphlets (typically referred to as collateral).
Benefits of Old School Marketing
In the digital age, there are some very good reasons for using Old School marketing tactics, including:
- Old School methods could be the only way of reaching your specific group of consumers. For example, if you have an interest in targeting retiring CEOs, a lot of this market isn’t using the internet or social media networks.
- Face-to-face selling is thought by many as a tactic of traditional marketing. There is certainly a time and place when this kind of direct selling is the one of the most reliable ways to market a product or service. For instance, via face-to-face you can do demonstrations. Additionally, many customers and consumers favor doing business with people they’re in personal contact with.
- Tangibility. Old-School marketing provides hard copy material. There is something to be said about handing a customer some solid printed material they can skim through at their freedom. This makes it easy to give information on the go, such as giving out a business card, or to have something at events, such as speaking engagements or trade shows.
Drawbacks of Old School Marketing
While Old-School marketing can be very effective, it’s not without drawbacks or limits, such as:
- Costly and Possibly Unaffordable: Getting advertising for TV, radio or print can be very costly to many new home-based business owners. Printing paper copy brochures, business cards and mailers is costly, and those costs quickly add up if you’re mailing them through direct-mail. Television and print advertising obviously is very expensive as well.
- Difficult to Measure Results: Old School marketing is a good deal like throwing spaghetti against the wall and hoping it sticks. It is difficult to measure real measurable results.
- Normally Calls for Outside Help: Printing products, buying media and creating radio promotions all involve hiring outside help, such as graphic designers or script writers, which add to expenses.
- Forced, One-Way Message Marketing: Old School marketing is normally forced upon the consumer, often frustrating them. Most people don’t like their mailboxes packed with “junk” mail. Digital recording has made it easier for television viewers to skip commercials.
What Is Online Marketing?
Online marketing is the method of promoting your product or service online. Online marketing isn’t really limited to online businesses, such as a mommy blogger. Brick and mortar business likewise can, and should, use the Internet for marketing purposes.
Online marketing employs strategies like website creation, search engine optimization (SEO), banner ads, social media, pay-per-click advertising as well as email marketing to name a few.
Benefits of Online Marketing
Online marketing has made reaching a wider target audience less complicated and more economical. Additional benefits include:
- Results are far more measurable. You can see exactly what tactics are leading to sales and which aren’t, so you can focus your efforts on what works.
- Decisions can be made using both actual data and qualitative results
- The capability to drill down into your ideal demographics to precisely reach your target audience. This lets you target sub-groups for more consistent marketing messages to boost engagement.
- Social media, which is in essence word-of-mouth marketing. Social media lets you directly communicate with groups or even specific customers. It’s free, lets you speak to your target audience, and offers rapid feedback on what’s working and exactly what your market likes and wants more of.
- Budget Friendly. Some marketing strategies are free.
- Data and results are accessible instantly. This provides you with quick feedback on what strategy is working as well as what isn’t so you can adjust your messaging.
- Available to any size business
- Don’t have to hire outside help or outsource. Countless online marketing strategies can be effortlessly employed by a one-person at home.
- The ability to develop actual relationships with your customers thru social media and online communities.
- The capability to create marketing message modifications on the fly.
Drawbacks of Online Marketing
While the Internet has actually made marketing very easy, it’s definitely not without its challenges, for example:
- A dependence on customers being very engaged on the internet. If you’re target audience isn’t online, it’s not the most dependable ways of marketing. With that said, Internet use continues to increase, and at some point, will be shared with almost all buyers.
- Can be very demanding with your time. Constant, value-added content must be produced, revised, appropriate and published; questions and answers need to be replied to and websites and web pages must be maintained. And then there’s social media, which can easily take an excessive amount of time.
- The ability to botch or be unreliable with your brand uniqueness in forums, blogs, social media etc. Successful online marketing calls for consistency throughout all your marketing platforms.
Which Type of Marketing Is Best? Old School vs. Online Marketing?
Network Marketer’s (MLMers) bank on one method of marketing over the other, in the hope and belief that one is far better than the other.
While one approach may be reliable at getting some results, that doesn’t suggest mixing other marketing strategies into your marketing efforts can’t be just as reliable or effective.
For instance, a T.V. ad may attract a bunch of prospects, but likewise, that same ad can possibly do the same thing on YouTube.
This question isn’t really old-school vs. online marketing, but rather, what type offers the best means to reach your ideal target audience and get them to buy.
Chances are there are tactics in both Old School and Online marketing that will undoubtedly work.
Due to the affordability and efficiency of Online marketing, many Top Earners and experts have continuously recommended using the 80/20 Rule to your marketing mixture.
Devote 80% of your marketing time and greenbacks into Online marketing and 20% into Old School marketing.
So whether you choose Old School vs. Online Marketing, ultimately, the choice is up to you.
Combining market research into your marketing strategy will help you figure out how your target audience will best be reached.
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What do you think is best? Old School vs. Online Marketing?
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