Just like any business, your online network marketing blogging career absolutely has to have a SEO plan of action.
Usually, most online network marketers actually have a plan for content marketing and social media marketing, but most never focus or think about creating a SEO plan of action… let alone a Daily, Weekly, or Monthly SEO plan of action.
Here’s the deal, search engine optimization is not a “one and done” occasion, but instead a continuous marketing strategy that needs persistent fine-tuning to stay effective.
There are numerous reasons for this routine demand need for involvement: search engines are regularly modifying their algorithms in an effort to make content more relevant to its users; keywords and keyword phrases trend quick and then become less popular; even the way that people ask questions changes over time.
The end result of all of these modifications is that the exact same website that once ranked high at the top of search results can end up disappearing from the front page completely unless you execute routine SEO maintenance to keep your SEO strategy up to date.
In order to help you keep your website’s SEO in step with the newest changes in search, we have actually created an easy-to-implement SEO plan of action divided into daily, weekly, and monthly actions.
By simply taking a little amount of time to update your SEO strategies as you continue to progress with your website, you can make certain your website keeps performing optimally without fail.
4 Really Easy Tips for an Improved SEO Plan of Action
Daily SEO Plan of Action: Build strategic links and engage customers
Social media networks are a strategic part of any kind SEO strategy, since they give you the possibility to form the strategic links that Google uses as part of its algorithm that controls your website’s ranking in search results.
Publish and post daily Tweets, Facebook status updates, and updates to your other social media networks (we suggest using LinkedIn, Google+, along with any other industry-specific social media channels of which you have an account).
As well as building strategic links, this SEO strategy lets you keep your visitors engaged while making sure your business stays top of mind with potential customers.
Weekly SEO Plan of Action: Check your metrics and numbers, update keywords/ keyword phrases as well as content
Performing routine weekly SEO maintenance on your website doesn’t have to take long, but it definitely can make a significant difference in your website’s overall search performance.
These upkeep tasks fall into two types of categories; metrics and numbers, and keywords/ keyword phrases and content.
Foremost, check your key metrics and numbers on your website to see how well your website is performing.
Google Analytics is FREE (thank you Google) or you can always use comparable analytic program that is able to give you the information and details you need.
Pay individual attention to the number of website visitors to each page, desktop vs. mobile performance, and compare last month’s numbers to this.
If there have been any type of noticeable declines in web page traffic, look at the web pages effected and do your best to correct any errors that may have developed.
Sometimes it can be as simple as a broken link.
When you are finished fixing your errors, it’s time to evaluate and improve your keywords or keyword phrases and publish some new content for Googlebot to crawl.
First, evaluate the keywords or keyword phrases on your website, checking out web page headlines, Meta descriptions, ALT tags on images and videos, along with the actual keywords and keyword phrases within your content.
To find out your blog’s content keywords
Go To > Google Webmaster Tools > Google Index > Content Keywords
Here you will find your blog’s keywords with significance value in Google Index, try to include more of those keyword related content to your blog.
Make certain to examine any new content that has been published to your website in the past week, plus videos, images, landing pages, articles, and so on to confirm that the relevant keywords have actually been properly placed within your content (headlines, ALT tags, Meta description, etc.).
Carry out a competitor SEO analysis and investigation to figure out what is currently trending keyword wise for your industry or specific niche.
BuzzSumo as well as simply visiting your competitions website are both easy and great ways to see what is trending within your industry or niche.
A weekly blog is a huge help with this part of your SEO plan of action, as it offers you a very easy way to include the newest trending keywords or keyword phrases right into your website without needing to change the content or keywords currently within your website.
A weekly blog likewise provides Google something brand-new to crawl, which helps the search engine to see your site as having recent, relevant information, which will certainly help your website climb up the search rankings.
Monthly SEO Plan of Action: Run website diagnostics and look for performance errors, bring all features into site compliance
At the start or end of each month, you should absolutely run a full diagnostic check on your website to detect any performance errors that may have been created or developed over the course of the month.
Google’s Search Console, previously Google Webmaster Tools, will detect the most common performance errors for FREE that allows webmasters (website owners) to check indexing status and optimize visibility of their websites.
Look for website menu and navigation errors to include; 404 pages, redirection errors, broken backlinks, along with content and SEO issues such as duplicate content.
Pay particular attention to any difficulties that stop Google from seeing your website pages – for example blocked robots.txt, as these errors can prevent your pages from showing up in your target audiences search results.
Take remedial action as necessary.
Bonus SEO Plan of Action: Review Your Websites Load Time
Web page load times are becoming more crucial due to the way Google is considering mobile friendliness of your blog as one of the key factors for ranking better in search engine results.
As a blogger we frequently try to get an edge over others.
We try out various new plugins, which may or may not increase our page load time.
Oftentimes we add some extra code to our blog.
Occasionally we throw in some higher-resolution images… all of which can increase our page load time.
Once a month, I personally recommend reviewing your page load times to identify which things are increasing your page load times.
If you know what things are increasing page load times, then you can take necessary steps to remove or fix those things.
If you want success in your online network marketing blogging career, then employing a basic SEO plan of action is absolutely necessary in all aspects of your blogging career.
Having a Daily, Weekly, and Monthly SEO plan of action is one of the primary things you have to consider in order to get better rankings… which inevitably increases your website traffic, lead generation, and money in your pocket.
Feel free to kindly share your thoughts and ideas to add value to this post.
If you want more tips like this, hop on our Daily e-Newsletter or Subscribe to our Blog. Get notified of new content and learn how to build a successful online network marketing (MLM) machine that you can depend on.
To Your Success,
Shaun & Kimberly Keizur