Having a solid social media presence is vital for basically every MLMer – no big secret here; you should by now already be well aware of this crucial need.
Nonetheless, with improper social media presence branding, you can quickly disengage followers, causing missed opportunities for engagement and a general or complete adverse effect on your income potential.
Mastering your social media presence, on the whole, isn’t really brain surgery: A blend of common sense and ground rules can go a long way to your success.
Here are seven tips to help your social media presence win at MLM.
7 Tips to Help Your Social Media Presence Win at MLM
Always provide value – don’t be a virtual billboard.
Your social media audience (fans & followers) at the start, connect with your social media presence simply due to the fact that they are genuinely interested or attracted to what you are offering.
They may want to stay up to date on happenings in your niche or be attentive for future sales and promotions.
So, be interesting and attention grabbing on social media – blend in some business culture posts, along with the occasional promotional offers.
The last thing you should want to do is drive away fans & followers because you post only expectable advertisements to buy stuff.
Rather, be unforgettable by consistently delivering value-added information to make sure you keep your fans & followers engaged and interested.
Take advantage of the reach of social media influencers.
Who are social media influencers? “Social influencers,” as they’re known, are social media users with a strong group of active, engaged followers.
While many social influencers tend to have large followings, what’s more important than the number of followers is how many of them will mention, respond to or share an influencer’s posts.
Word-of-mouth has always been one of the most effective marketing strategies a business can use.
Research has shown time and time again that consumers are more receptive to messages about brands that come from the individuals own social circles than from the brands themselves.
Search engines such as Google, also factor social media influence into page-ranks.
With the emergence of influence marketing, a form of marketing that focuses on key individuals versus a target market, there has been more pressure on MLM business owners to seek out social media influencers.
What does this all mean for your MLM business?
Engaging with social media influencers allows you to increase awareness of your brand, create brand advocates, increase online reputation, and increase page-rank.
Whether your social media presence objective is to increase awareness or improve SEO traffic to your website or blog, social media influencers can help with that.
You can identify your social media influencers easily with these steps.
Define your social media influencers based upon:
- Relevance is the content the influencers are sharing relevant to your business.
- Reach determines the number of people you could potentially reach through the influencer’s follower base that would bring value to your business.
- Resonance is defined by engaging with a valuable audience through relevant content.
Find Your Social Media Influencers
- Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. The higher your “Klout Score,” the more influential you are.
- Going on other social networks such as Facebook, Twitter, LinkedIn and Google+ will allow you to see the number of fans & followers someone has, as well as their level of engagement on social media.
Engage with social media influencers
- When you start connecting with influencers, provide value up-front and give them what they want—engagement.
- Interact with influencers through content they are sharing, and participate in conversations they are starting or leading.
Maintain relationships with social media influencers
- Keep tabs of your social media influencers’ blogs. This will help you read their blog posts, write a comment, or share their blog posts on Twitter with a @mention of the influencer.
- These simple gestures are a way to remind them that you remember them, and value your social media relationship.
This is big business now, and I can say, from firsthand experience, that the influencers willing to play ball will have contact info noticeable in their bios.
Think past organic reach.
If you truly want to win at building up your social media presence, you have to be prepared to pay to play.
Facebook organic reach is not anything like it was at the start, and even now Instagram is playing around with a new algorithm also.
Linking the enormous audience that services such as Facebook and Instagram can put you in front of, together with their marketing targeting possibilities, gives you an enormous opportunity to create immediate website traffic, leads and sales.
It’s likewise very scalable and duplicative after you establish a winning strategy.
Note: Before you start advertising on Facebook, I highly recommend you check out Social Media Insanity. FREE 90-Min Tutorial + 77-Page PDF That Takes You By The Hand (with Pictures) to Easily Set Up Your Facebook Ads for Profits. Click Here For Instant Access
Post consistently without annoying your audience.
A lot of automation tools, apps, and even paid services are offered to help you handle your social media presence, nevertheless don’t let excessive automation become your demise.
I recently had this happen to me the other day: I decided to follow a brand on Facebook, and that simple action gave rise to my newsfeed being swamped with promotional post after promotional post.
The posts hit every hour on the hour without fail.
It was evident that whomever was managing the brand’s social media presence was easily overdoing it.
Result? I swiftly unfollowed that brand.
So, the note here is: You want to be consistent, keeping your social presence top of mind with your fans and followers, yet don’t be that guy or girl. Enough said about that.
Don’t be afraid to address issues or complaints directly.
Social media has quickly become a customer-service gateway – it’s very easy for customers, fans & followers to catch the attention of a business or major corporation on social media.
Simply sending a tweet or commenting on a Facebook post takes consumers mere seconds, as opposed to needing to track down a telephone number, wait on hold, or speak to what’s likely an outsourced or automated call center.
To build your social media presence, you absolutely have to learn to respond, and respond quickly with your audience.
If a customer(s) comments on your social media feed, reply to them directly on the comment and simply ask them to contact you ASAP to fix the issue swiftly and effortlessly.
Never, ever, ever, try to delete, remove, or heaven forbid, ignore it – that can set off a widespread tidal wave of you-know-what.
Go to the social feeds of any significant nationwide brand, and you’ll undoubtedly see legitimate grievances and some truly pissed-off customers – scan over a few of them to see how these brands manage harsh criticism.
Know your metrics.
It truly amazes me that so many brands don’t study their social media presence metrics, yet say, “Social media simply doesn’t help us.”
Resources such as Facebook Page Insights and Twitter analytics give you all the information you need as to what is and is not working.
Look over these daily or at a minimum weekly and keep on top of your social media campaigns.
You simply can’t vomit out haphazard posts and expect significant effects.
- What type of content gets the most engagement? Blogs? Images? Video? Uplifting Posts?
- What sorts of content drives the most click-throughs and web traffic back to your website or blog?
Find out how your fans & followers respond on social media and adjust your hard work to please their wants, needs, and desires.
Don’t be a ‘Jack of all trades, master of none.’
Visualize if you can, trying to sustain an active social media presence on every social media platform out there.
Easily, that would minimize the amount of time you could possibly devote to each, seriously dampening your message and voice across all.
Rather, and I’m speaking from experience here, pick a one or two social networks to focus on in the beginning.
Pick the ones that you already familiar with and know, and obviously without question, your target audience lives on.
For instance, a jewelry dealer would more than likely want to be very active on Instagram and Pinterest – which are two extremely visual social mediums.
LinkedIn, undoubtedly, would more than likely be a complete waste of time.
Thank you for reading our blog post! I hope you got some useful information out of this post on 7 Tips to Help Your Social Media Presence Win at MLM.
Also, if you want to learn some more tips and skills needed to succeed in MLM, hop on our Daily e-Newsletter or Subscribe to our Blog.
To Your Success
Shaun & Kimberly Keizur