Because multi-level marketing (MLM), commonly referred to as network marketing, has such a high in-person participation (as opposed to simply letting a website make the sale), MLMers need to generate such a large amount of multi-level marketing leads to consistently have enough people to present their products, services, or opportunity to.
Sadly, many in multi-level marketing don’t build their business by the same concepts and tactics applied to traditional businesses… rather, many see the business of multi-level marketing more as a hobby.
This is a mistake. Why?
For the simple fact that network marketing is a business and in order to succeed in this business, you need to treat it as such.
Lead generation in network marketing can and ought to use many of the same lead generation and sales funnel systems utilized by “traditional” businesses that require leads in order to make sales.
Many MLM companies advise starting with a list of 100 people you know, calling your warm market, hanging out at the mall, etc… and although this is not the worse place to begin your MLM journey when seeking new customers and business builders, there is a problem with this approach.
A lot of MLMers work this list to the point of frustrating and annoying their friends and family to the point where they will sometimes not even return your phone call.
You’re much better off spending your time attracting people to you who are legitimately interested in what you’ve got than attempting to persuade your commuting buddy to sign up when he/she doesn’t want to.
So just how do you get multi-level marketing leads?
The best and most qualified leads you can get will always be the leads you generate on your own.
These are the people who have already seen your pitch and raised up their hand to learn more about you and your products, services, and/or opportunity.
If your brand-new to MLM, I highly suggest that you don’t try to buy your leads.
Bought and paid for multi-level marketing leads typically are the ones that respond to generic ads. Additionally, the best bought and paid for leads are undoubtedly going to cost you a pretty penny.
The good news for you, is that you can generate your own quality multi-level marketing leads.
The Web has actually made it easier compared to ever before to find people who actually want your product or service, or possibly looking to build a home-based business.
However, before you begin blasting your business opportunity in forums or all over social media, it helps to begin by first answering a couple of questions.
Who is the best prospective buyer of your product/service or business opportunity?
- Exactly what are you selling and who needs it?
- Do you sell candles? Who buys candles?
- Do you sell health & wellness products? Who needs health & wellness products?
All marketing efforts for any business always begins with pinpointing your target market.
Where can you find your target market?
Traditionally, MLMers were told to talk to everybody who got within 3-feet of you, go door-to-door, leave flyers on windshields, or even place some ads in the newspaper.
While this still isn’t terrible, it’s much less efficient than going directly to the source.
For example, if you sell health and wellness products, wouldn’t it be better to talk to people in a health club or create a guest blog post on a fitness blog?
Or maybe, if you are selling jewelry, going to office buildings the first couple of weeks of February to help men buy gifts for their Valentine’s Day?
How can you attract your target market to want to know more?
A vital thing to keep in mind when talking to people is that it’s not about you or your product, services, or opportunity.
It’s absolutely all about them (target market) and how you or your product or service can benefit them and give them exactly what they want.
You can do this by learning about their wants, needs, and desires and become a solutions provider for them.
The fact is, many people don’t care about your MLM Company, comp plan, etc. They simply care about finding a remedy or solution to their problem(s).
6 Effective Ways How to Generate Multi-Level Marketing Leads
Now that you know who, where and how to find your target market, below are some wonderful methods to find and attract these people to you.
1. Generate multi-level marketing leads through having a personal website.
Before you just decide to start up a website, I recommend you check your MLM Company’s policies about personal websites.
Lots of MLM companies offer websites.
Others permit you to make your own, however others don’t.
If you can, make your own for the simple reason that you want to distinguish yourself not only from your competition but from your MLM Company as well.
Remember this. People respond to people, not companies. MLM is a relationship business.
If you’re not permitted to create a website directly about your product, services, or biz opp, think about making covering a specific topic related to your business, products and/or services.
As an example, if you sell health and wellness products yet can’t have a self-made business website, start a health wellness blog.
Your health and wellness blog needs to include information about you and your business, yet again, in the angle that demonstrates how you can help others get exactly what they want, need, or desire.
Your blog needs to brand you as the authority, thought leader, and a value-added resource go-to person.
2. Use an autoresponder to communicate with your multi-level marketing leads.
There is a process or system of working with leads.
The primary step is getting them to take an actual interest in just what you have (i.e. getting website traffic).
The next big step is to ask your leads to sign up for your email list.
The best way to get their name and email is to provide them something for FREE such as a report on How to Easily Set Up Your Facebook Ads for Profits.
Think of it like this; You have to give to get.
This will help build up your subscriber list quickly as long as you are giving them something relevant to what they are looking as well as let you communicate with your leads.
Use your autoresponder service to provide value-added information related to your business such as research, updates and the occasional promotional offer doesn’t hurt to mix in.
Timing is everything. If the timing isn’t right today, maybe it will be next week, month, or year.
Be that person that stays in touch.
3. Have a “Tell Me More” option.
A lot of visitors who come to your website probably won’t be ready to buy, but a few maybe prepared to hear your pitch.
Have a webpage different from your email that allows multi-level marketing leads to request or ask for you to contact them about your products, services or opportunity.
Include a link to this form in your emails autoresponder series.
Use good copywriting strategies that emphasis exactly how you can help your leads benefit from your product/service or business.
4. Write articles to generate MLM leads.
Article writing is free and a reliable way to get yourself in front of your target market through other people’s websites.
They secret to an excellent article that another website hosts is that it’s useful as opposed to being an advertorial.
If you market candles, create a Valentine’s Day post on creating passion with candles or how candles can boost the romance.
As an MLMer, you have two categories of articles and markets to target.
The first is related to your product or service (i.e. candles) and the second is home-based business wannabees.
In the second choice, you can create articles about MLM for a living and business websites.
Keep in mind though, most article based websites (such as Ezinearticles) won’t want or allow you to promote your business within the specific article.
Rather, include a bio that references your freebie and provide a link that takes your target market back to your website.
There’s a theme building here isn’t there? Starts with “web” and ends with “site”.
5. Use Social Media
While tweeting, “Join my team,” or “Message me to learn how you can make $150 every 2hrs” on Facebook probably won’t produce much of any positive results for you, if you’re clever, you can use social media to generate multi-level marketing leads.
I’m speaking from experience here, pick one or two social media networks to focus on in the beginning.
Pick the ones that you already familiar with and know, and obviously without question, your target audience lives on.
For instance, a jewelry dealer would more than likely want to be very active on Instagram and Pinterest – which are two extremely visual social mediums.
If you sell make-up, you can have video tutorials or video blogs on YouTube.
6. Simply ask for references.
Just like any other business, references are inexpensive and much easier to convert into a sale.
People who actually come to you via somebody else are likely wanting to know about you and the types of products, services, or business opportunity you can provide.
And being completely honest with you, many of the people you talk to or who visit your website, likely won’t be very interested in buying, however they may know a few people who are, so thing about creating a referral program the invites them to send more people to you.
For instance, you can provide them a 10% discount on their subsequent purchases for every brand-new customer they send.
Getting the multi-level marketing leads is just the first step in the progression of your MLM business.
Next you need to start further qualifying them to decide if they’re actually a good fit, make your pitch, and follow up.
Many new MLMers rather hate or disdain the whole sales process, nevertheless it doesn’t have to be tough or creepy if you begin with multi-level marketing leads that have actually come to you directly to know more about what you have to offer.
When you get the hang of generating your own multi-level marketing leads and working them through your autoresponder and follow up, there’s absolutely nothing stopping you from becoming a MLM success and authority in your industry.
Thank you for reading our blog post! I hope you got some useful information out of this post on 7 Tips to Help Your Social Media Presence Win at MLM.
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To Your Success
Shaun & Kimberly Keizur